King Arthur Essay examples -- Essays Papers

Lord Arthur Character Analysis In spite of the fact that King Arthur is one of the most notable figures on the planet, his actual personality stays a secret. Endeavors to distinguish the authentic Arthur have been fruitless, since he is to a great extent a result of fiction. Most antiquarians, however, concur that the genuine Arthur was likely a fight head of the Britons against the Anglo-Saxons in the sixthth century. In writing, King Arthur's character is one of a kind and ever changing, taking on an alternate face in each work. There will never be a plainly complete picture that distinguishes Arthur's character. It is along these lines important to take a gander at a couple of various sources to show signs of improvement understanding into the character of Arthur, the once and future lord. Chart Arthurian writing can be separated into two fundamental classes, pseudo-narratives and sentiments. The principle distinction between the two is that pseudo-narratives, for example, Wace and a significant part of the Celtic work, for instance, Geoffrey of Monmouth show Arthur as a solid, focal character, making him the predominant player in the story. He is the person who goes on journeys and fights, picking up regard and greatness for his court. In sentiments, in any case, Arthur is frequently dominated by his knights, staying predominantly out of sight as the source and the motivation behind their extraordinary chivalric deeds. Chart The main composed account of Arthur's experiences originates from Nennius, a priest from North Wales. In his ninth century composing, Nennius recounts Arthur's twelve triumphs over the Saxons yet portrays him just as a dux bellorum a pioneer of fights and not a ruler. It was Geoffrey of Monmouth who first declared Arthur as ruler in quite a while twelft... ... keeps on representing the perfect of the chivalric code and stays a great, cherished, and regarded lord whose position remains flawless in spite of his shortcomings. These characteristics make King Arthur a genuine legend, which keeps on captivating and interest crowds all through the ages. Wellsprings of data Abrams, M. H. The Norton Anthology of English Literature. New York: W. W. Norton and Company, Inc., 1993. Cavallo, Adolfo Salvatore.Medieval Tapestries in the Metropolitan Museum of Art. New York: The Metropolitan Museum of Art, 1993. Elegant, Norris J. The Arthurian Encyclopedia. New York: Peter Bedrick Books, 1986. Broughton, Bradford B. Word reference of Medieval Knighthood and Chivalry: Concepts and Terms. New York: Greenwood Press, 1986. Camelot and Arthurian Legend: Arthur. online 4/27/98 http://www.eliki.com/old/legend/camelot/arthur

Native Son Character Actions Defines Their Individual Essays (1999 wo

Local Son: Character Actions Defines Their Individual Characters and Belief Systems Richard Wright's epic, Native Son, comprised of different principle and supporting character to convey a viable cluster of characters and articulation. Each character's activities characterizes their individual characters and conviction frameworks. The primary character of Native Son, Bigger Thomas has character characteristics traversing different part of human instinct including activities inspired by dread, fast temper, and a high level of insight. Greater, whom the novel rotates around, depicts different character components through his activities. A large number of his activity recommend an abrogating reaction to fear, which comes from his introduction to a cruel social atmosphere in which an unmistakable line between adequate conduct for white's and dark's exists. His quick indignation and his damaging motivations originate from that dread what's more, gets obvious in the initial scene when he furiously assaults a tremendous rodent. The equivalent dangerous motivation shows up when his mystery fear of the store theft prompts him to submit an awful ambush on his companion Gus. Greater submits both of the ruthless murders not in fierceness or outrage, however as a response to fear. His run of the mill dread stems from being trapped in the demonstration of doing something socially unsuitable and being the subject of discipline. In spite of the fact that he later admits to Max that Mary Dalton's conduct toward him made him abhor her, it isn't that detest which makes him cover her to death, yet a weak endeavor to sidestep the identification of her mom. The dread of being gotten with a white lady overpowered his sound judgment and directed his activities. At the point when he endeavored to kill Bessie, his inspiration came from extreme dread of the results of letting her live. Greater understood that he was unable to take Bessie with him or leave her behind and inferred that murdering her could give her as it were tolerant end. The enthusiastic powers that drive Bigger are passed on by implies other than his words. Other than responses to fear, his activities illustrate an incredibly fast temper and dangerous drive as an essential some portion of his temperament. Wrath has a key impact in his essential nature, be that as it may, doesn't straightforwardly persuade the killings he submits. Fierceness does not influence Bigger's knowledge and brisk reasoning and it becomes clear during the meeting with Briton. The investigator makes Greater so furious that the cross examination turns into a game to Bigger, a round of rationale and wills, of playing the inept negro, and telling the man precisely what he needs to hear. The game Bigger plays during the cross examination shows his extraordinary insight and capacity to think rapidly on his feet. Greater likewise showed his knowledge in the production of the payoff note. Utilizing the circumstance to further his potential benefit, Bigger composed a payoff note to coerce Mary's folks for cash. To make the note significantly all the more persuading what's more, to discourage fault from himself, Bigger signs the note with the socialist image of a mallet and sickle. In spite of the fact that the book rotates around Bigger he has hardly any great characteristics, which get his awful activities nullify, making him an screw-up. He have the vicious propensities to submit assault, coercion of the dead young ladies guardians, ransacking, and slaughtering blameless individuals. These attributes don't depict a basic casualty of situation, however a routine criminal carrying on against a society. While Bigger rules the story, his horrifying activities make him a man that the peruser can not view as a saint. In certainty the creator rebuffs the wannabe character by censuring him to death for his violations. One of the two most thoughtful portrayals of white people in the novel originates from the character of Jan Erlone, Mary Dalton's companion. He shows an eager character and speaks to an hopeful youthful coordinator for the Communist party. Mary's guardians and their hireling Peggy doubt his thought processes. Greater at first communicates an abhorrence for reds when reacting to Jan's well disposed advances during their first gathering. While accepting doubt from everyone around him, Jan holds a basic faith in the balance for all men, paying little heed to social class or race. All through Jan's first gathering with Bigger, he respects Bigger with the most extreme regard. Over the span of the night, Jan sits in the front of the vehicle with Bigger, eats with him, drinks with him, also, addresses him as an equivalent. Those activities of correspondence depict in excess of a better than average man, it shows that Jan's character has a solid feeling of profound quality and trustworthiness. Jan is likewise portrayed by other chivalrous attributes, absolution and comprehension. As an fascinating spot of destiny, Jan gets Bigger a lawyer, and exhibits that he could excuse Bigger for ensnaring him for Mary's grabbing. The second thoughtful white character, Boris A.

Dissociation Anxiety Symptoms, Risk Factors, Diagnosis, Treatment, and Coping

Dissociation Anxiety Symptoms, Risk Factors, Diagnosis, Treatment, and Coping GAD Symptoms Print An Overview of Dissociation Anxiety By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Medically reviewed by Medically reviewed by Steven Gans, MD on August 11, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD on August 11, 2019 Verywell / JR Bee More in GAD Symptoms Diagnosis Treatment Coping In This Article Table of Contents Expand Introduction Symptoms Causes Diagnosis Treatment Coping View All Back To Top Dissociation anxiety is not a specific diagnosis or set of symptoms. Instead, dissociation is a symptom and may be related to anxiety. Dissociation refers to being disconnected from the present moment. It is a subconscious way of coping and avoiding a traumatic situation or negative thoughts. When a person experiences dissociation they become disconnected from their surroundings or from themselves. This works to manage potentially overwhelming emotional experiences such as traumatic memories and may temporarily reduce feelings of shame, anxiety, or fear (but not function as a long-term fix) Dissociation related to anxiety may occur during a stressful anxiety event or during or after a period of intense worry. However, it utilizes avoidance coping strategy meaning that it works in the short-term but has long-term negative consequences. Introduction While about half of people may have experienced an event of dissociation in their lifetime, only about 2% are actually diagnosed with what is known as the dissociative disorders that are outlined in the diagnosis section below. Dissociation usually happens in response to a traumatic life event such as that which is faced while being in the military or experiencing abuse. In this way, dissociation is usually associated with trauma and post-traumatic stress disorder (PTSD). However, dissociation can also happen in the context of anxiety symptoms and anxiety disorders. Often, dissociation that happens due to extreme stress or panic is recognized but attributed to other causes such as health issues. A person with panic disorder may seek medical attention for these symptoms and feel powerless to stop them. Overall, dissociation interferes with treatment of all types of disorders and makes it hard to pay attention in the present moment. It can also slow or prevent getting over trauma; so, its important to address through treatment and learning ways to cope with dissociation. 7 Ways to Cope With A Crisis Symptoms The process of dissociation usually occurs outside your own awareness though you may also realize it is happening, particularly if it is in the context of anxiety. It involves a disconnection between your memory, consciousness, identity, and thoughts. In other words, normally your brain processes events together, such as your memories, identity, perceptions, motor function, etc. However, during dissociation, these parts splinter, leaving you with a feeling of disconnection. Depersonalization With depersonalization, your mind feels disconnected from your thoughts, feelings, actions or body. Examples of this include feeling like you are watching a movie about yourself or that you dont have an identity. Some of the symptoms experienced as a result of depersonalization include the following: Alterations in your perceptionsDistorted sense of timeFeelings of yourself being unreal or absentEmotional or physical numbing Derealization Derealization causes a sensation where the world does not feel real. Examples of this include seeing the world all in shades of grey or having tunnel vision when looking at the world. The symptoms involved with derealization include: feeling like the world is not realseeing the world as flat, dull, or greyhaving tunnel vision when you look at the worldfeeling like things are not real around you Causes What are some of the causes of dissociation? We know that it correlates with mood and anxiety disorders and is also a way of dealing with trauma, such as natural disasters or long-term abuse. Dissociation is thought to occur during trauma because your brain is trying to protect you from the overwhelming nature of whatever experience you are having. When dissociation is related to anxiety or panic, it tends to occur for a shorter period of time than when it is due to trauma or abuse, or is part of a diagnosable dissociative disorder. In the case of anxiety, it is constant, low-level stress that puts a strain on your nervous system and eventually may cause you to dissociate to protect yourself; but remember, this all happens mostly at a level that you are not aware of. What to Know About Mood Disorders Diagnosis There are three types of dissociative disorders that are diagnosed in the Diagnostic and Statistical Manual of Mental Disorders (DSM-5). However, these are separate from dissociation related to anxiety. For your reference, they are listed below. Dissociative amnesia: This refers to trouble remembering events or having amnesia for events due to dissociation. Depersonalization disorder: This refers to ongoing feelings that you are detached from the world around you. Dissociative identity disorder: This is the former diagnosis of multiple personality disorder and refers to having different personalities and gaps in memory. Again, there is no diagnosis of dissociation anxiety, although dissociation can be a symptom associated with anxiety disorders. The major anxiety disorders that may be related to dissociation include panic disorder, generalized anxiety disorder, specific phobias, and social anxiety disorder. Treatment Treatment for dissociation related to anxiety usually will involve psychotherapy (such as cognitive-behavioral therapy or dialectical behavior therapy) or medication (such as antidepressants). Eye movement desensitization and reprocessing (EMDR) is another therapy that is sometimes used. During a therapy session, the therapist may do some of the following things to get you to snap out of a period of dissociation. This is important, because dissociation can interfere with the effectiveness of treatment for anxiety disorders: asking you to make eye contactsaying You look spaced out, what happened?saying Lets check what we were talking about when you spaced outsaying Remember when we talked about how you use spacing out as an avoidance strategy?asking you to name 5 things you see, hear, and feelasking you to name five animals with letters that match the first five letters of the alphabetusing a particular scent for grounding such as lavenderasking you to eat a piece of candy to snap into the momentasking you to get up and walk around for a bit Find Help With the 7 Best Online Anxiety Support Groups Coping The key to managing dissociation related to anxiety is to practice grounding techniques to bring yourself back into the present moment. You can do this by always having a grounding plan that you put in place when you find yourself spacing out or otherwise feeling as those you are experiencing dissociation. While you may not be able to control dissociation, you can reduce the likelihood of it happening and also try to learn to ignore it when it does happen rather than letting your anxiety make it spiral out of control. In other words, the dissociation will stop when your brain no longer feels the need to protect you. Some preventative steps that you can take to manage dissociation related to anxiety include the following: getting regular exercise every daygetting enough sleep each nightpracticing grounding techniques as noted in the treatment section abovereducing daily stress and triggerspreventing anxiety from becoming overwhelming A Word From Verywell Are you concerned about dissociation anxiety? It could be that you actually have anxiety about your dissociation, rather than dissociation that is simply caused by anxiety. If you are finding yourself very worried about dissociation symptoms such as feeling detached from the world or things not feeling real, its important to speak to your doctor or a mental health professional about how you are feeling and what can be done to help you feel better. Only a professional can determine whether your symptoms are related to trauma or anxiety, or some combination of the two. Its true that your treatment and coping strategies will differ depending on what type of dissociation you are experiencing and what the underlying cause is; this is something that you will need professional help for. Finally, if you dont notice dissociation yourself, but other seem concerned about your behavior, it may still be worth seeking help. dissociation is not always consciously recognized, so you may still be experiencing it. This is especially true if you have been through a traumatic situation in your recent past or even in the distant past. How to Find an Anxiety Therapist

My Responsibilities Of Marketing And Marketing - 2496 Words

CHAPTER 5 MY RESPONSIBILITIES IN MARKETING SALES DEPARRTMENT 5.1 MY RESPONSIBILITIES †¢ Room Sales †¢ Banquet Sales †¢ Public Relations †¢ Marketing of new programs and projects †¢ Conducting Events and marketing (concerts, cultural events etc) †¢ Privilege card Responsibilities a) EXPERIENCE LEARNED As internship is practical training so it gives a lot of knowledge of practical life. It is the best way to know the environment inside the Sales Marketing Department which we have to face in the practical life. Internship gives exposure to the world by meeting and dealing with the different kind of people every day which have given boost to our confidence and experience. So first of all when you enter into an organization for internship or for job most important thing is your communications skills. So the thing that helped me and boosted my confidence was communication skills. As we have studied Business communication skills and Presentation during the M.com, it gave me the confidence to speak out my mind in front of many people. Internship goals or objectives usually describe what you intend to learn through your -internship. Be specific. †¢ looking to improve or develop selling skills †¢ expand knowledge of a specific field, †¢ apply or test a particular body of knowledge †¢ testing a career interest and own suitability for that career †¢ learning how a particular Department, organization or industry works †¢ Personal Selling †¢ Brand Management, †¢ Marketing ResearchShow MoreRelatedMy Job Responsibilities At Euroasia Marketing As A Cadet Engineer Essay1793 Words   |  8 PagesCareer Episode 2 Introduction This career episode is about my job responsibilities at EuroAsia Marketing as a Cadet Engineer. I was employed on January 14, 2013 to July 21, 2014. This was my first job after graduating from college. The company is located at Butuan City, Agusan del Norte, Philippines. It employs less than ten people. Although a small company, customers such as mining, metals and mineral companies, manufacturing, electrical cooperatives, government entities, commercial and residentialRead MoreMy Key Responsibilities At Genesis Software Solutions1132 Words   |  5 Pagesadministration Company/Employer name: Genesis Software Solutions Supervisor Name and Title: Srikanth Kalepu Project Title: Marketing CPT INTERNSHIP REPORT SUMMER MAY2014-AUGUST2014 NORTHWESTERN POLYTECHNIC UNIVERSITY Project Overview : My key responsibilities at Genesis Software Solutions Inc., as marketing analyst were to analyze the pros and cons of launching a new marketing campaign proposed by the company. To identify market opportunities and company’s needs I first met with the subjectRead MoreEssay On Farmers Insurance1159 Words   |  5 PagesI am doing my internship at Farmers Insurance for Daniel Pantano-Schwab’s agency. 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Briefly describing the seven disabilities, â€Å"I am my position† reflects when employees in organizations focus only on their position and have little sense of responsibility for the results produced, creating the assumption â€Å"someone screwed up† when results are disappointing as it can be difficult to know the reason (â€Å"Discipline†). â€Å"The enemy is out there† revealsRead MoreEssay on A Career in Communication543 Words   |  3 Pagestrue reason behind every marketing movement that attracts my attention. I graduated in applied chemistry science, which gave me a strong fundamental to my analytic skills and excellent overview of industrial business. The specific core courses throughout this program allowed me to explore not only scientific techniques, but also business management subjects, which have sparked my interest of marketing during my undergraduate time. However, despite my applied chemical scienceRead MoreA Critical Evaluation Of How Management Affects The University Of Manchester s Vision Of Social Responsibility1586 Words   |  7 PagesA critical evaluation of how management can contribute to the University of Manchester’s vision of social responsibility Innovation. Leadership. Coordinating. Planning. These are only four out of an infinite number of words that can describe not only management, but also a manager. Over the years, management has developed greatly, evolving from an unrecognized discipline or practice (Cunliffe 2014) to one of the pillars of society. Daft et al (2010, p. 3, p. 5-6) argue that â€Å"the nature of managementRead MoreMarketing : Marketing Director At A University1504 Words   |  7 PagesMarketing plays an important role in any company. There are many functions which are crucial to properly perform in order to have the best results. The particular administrative position I chose to research is a Marketing Director position. This marketing role is an extremely important one in every business, including universities. I chose to discuss the impact this role has on a university. The tools I used will be from reviewing literature and an interview I held. As previously mentioned, marketing

Old Testament Essay - 1772 Words

Old Testament Essay In the Beginning: At the beginning of the universe. God created heaven and earth in six days and rested on the seventh. During those six days God spoke to the darkness and created the world, brought forth light, created the sky, land and animals and plants to inhabit them. However, even during this creation he was contemplating the creation of a being made in his own image. He created man from dust and named him Adam, but Adam was lonely; so God took from Adam a rib. With Adam’s rib God created a woman and called her Eve. Adam and Eve were placed in the Garden of Eden to live in harmony with God. The garden was a perfect utopia for Adam and Eve. However, evil soon entered the garden in the form of a serpent. One day when Eve was walking in the garden she encountered the evil serpent who encouraged her to take a fruit from one of God’s forbidden fruit trees. The serpent succeeded in deceiving Eve to take a fruit; she then ate the fruit and shared it with Adam. Then God became angry with Adam and Eve for betraying Him. To punish Adam and Eve, he ejected them from the garden and subjecting them to mortality, painful childbirth, sin and shame. Now that Adam and Eve had entered into the world outside the garden they were left to fend for themselves. They had two sons Cain and Abel. Cain became a farmer and Able became a herdsman. They both offered God a sacrifice but Abel’s sacrificeShow MoreRelatedEssay on Old Testament641 Words   |  3 PagesIn Walton’s Ancient Near Eastern Thought and the Old Testament, he writes, â€Å" With no revelation . . . there was no way to know what pleased and what angered . . . This is the plight of those who live in a world without revelation. In the end, for all of their conscientious ritual, they did not know what deity wanted† (p. 145). Please post a 400-word response to Walton’s statement. Discuss the importance of revelation to God and the biblical writers. 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Creating a New Brand in a Competitive Environment Free Essays

string(214) " to keep in the traditional way, SABMiller is gaining the younger market and LVMH is taking advantage of the weakness in Diageo, and forgetting that luxury wines and spirits are a strong part of their competition\." EXECUTIVE SUMMARY The purpose of this document is to show how the marketing has changed to adapt to the modern world, and international companies work to offer the best services and product, competing with other firms. Some Marketing tools have varied depending on the approach; this is why some companies prefer to use a disparity of elements to attract customers and retain them, offering some added value. In the research it is possible to find different theories applied to real examples, and taking companies such as Diageo, Louis Vuitton Moet Hennesy (LVMH), and SABMiller like an example, to introduce a new product in an unexplored segment. We will write a custom essay sample on Creating a New Brand in a Competitive Environment or any similar topic only for you Order Now Beginning with a short background explaining how the main company works, their star product and direct and indirect competitors. Also, it has discussed about the challenges that this companies have been facing and how they solve these issues, implementing some strategies. The Swot will be explained more in detail, which is important to know the internal and external forces, are influence the company stability. The differentiation is also important, because this gives to the company uniqueness, originality and authenticity part that consumers see it like added value. After an intensive study, the recommendations to launch a successful product are made to implement in a new market, avoiding imitations and confusion in customers, due to the huge range of competitions in the same sector. Diageo is always caring about their customers; they support campaigns to avoid underage drinkers. INDEX Page Introduction3 1. Case Background 4 2. Key Findings 5 2. 1. What is the real challenge that Guinness faces at the market? 5 2. 2. More than a want 5 2. 3. A big competition5 2. 4. Marketing Channels 6 2. 5. Finding main challenges in the competition6 . 6. Segmenting Markets7 2. 7. SWOT7 2. 8. Designing a marketing plan8 2. 8. 1. Opportunities in the UK market 8 2. 8. 2. Target Market 9 2. 8. 3. The New 4 P’s 9 2. 9. Creating Brand value 10 2. 10. Branding 11 2. 11. Differentiation strategies 11 Recommendations 12 Conclusions 13 Appendix Bibliography INTRODUCTION The main purpose of this assignment, it is to explore different marketing approaches in curr ent markets, apply a disparity of theories studied at class and expose perspectives from both sides in the market, consumers-companies. In general, this project will focus in how to launch a product in a competitive market, where the beer will be the main competitor. Introducing companies such as Diageo, which has a short trajectory but its brands a long heritage history, Louis Vuitton Moet and Hennesy is recognizing for their luxury products; and SABMiller, the variety is the strong part. 1. CASE BACKGROUND Diageo is one of the market leaders in premium beverages companies; they provide a huge range of alcoholic drinks, for example, spirits, beers and wines. They include brands such as Johnnie Walker, Crown Royal, JB and among many other. Besides this, it is possible to find this company in roughly 180 markets, employing more than 25. 000 people with 80 offices. Its company structures and orientation is classified in Geographic, this is why Diageo desires sell the right product to the right customer, and therefore certain products are selling according to the demand of each country. In UK, Guinness is the most popular beer in Bars and Pubs, and it is not only its taste, is also the way to communicate the correct message, which I will discuss in more detail. Apart from this, it has been rated one the top tasting beers around Great Britain. Additionally, having a long heritage makes this brand stronger and trustworthy for drinking people. However, positioned companies, like Louis Vuitton Moet Hennesy (LVMH) and SABMiller, do not facilitate its distribution and selling, so to differentiate each company has worked in the strategic marketing plans, taking into account that LVMH is the indirect competitor in the alcoholic beverages market. 2. KEY FINDINGS 3. 1. What is the real challenge that Guinness faces at the market? A long heritage brand could be difficult to revitalize in a modern and competitive market, due to a huge range of brands trying to imitate the taste and the shape, but how does Guinness keep being recognized by people all of ages without losing their well-know brand and their main features? This question is one of the big challenges that Diageo currently faces. 3. 2. More than a want Historically, beers have been the drinks for people who want to enjoy and celebrate any moment, making them special and unforgettable, and these facts make beer more than a want, a demand which is covered for a lot of companies around the world. Nowadays, the Guinness Brand has become more popular and desirable for everyone, because Diageo just do not want to reflect a beer, but also an entire history of a community that has grown with it. 3. 3. A big competition In this days and age, the competition in this sector has increased, which make more difficult the inclusion of new product. There are more than 40. 000 companies’ worldwide, offering different alcoholic beverages, new contrast, and new messages. According to Euromonitor International (2011), in the UK despite of crises, unemployment and economic downturn, Guinness is still the most popular beer. Nevertheless, in this industry firms such as LVMH and SABMiller, keep doing very well and creating a diverse way to differentiate from the competition. 3. 4. Marketing channels in Guinness compared with SABMiller and LVMH Guinness SABMiller LVMH| Communication | Distribution | Service | As it has been mentioned in the previous table the different method to keep in touch with their consumers and, even better, attracting new ones, is the only way to differentiate between the competitions. Guinness’ authenticity and originality tries to parley the moment drinking beer, into joining these special moments into all their history. However, while Diageo tries to keep in the traditional way, SABMiller is gaining the younger market and LVMH is taking advantage of the weakness in Diageo, and forgetting that luxury wines and spirits are a strong part of their competition. You read "Creating a New Brand in a Competitive Environment" in category "Papers" 3. 5. Finding Main Challenges in the Competition As a Global Firm, the role of SABMiller has some challenges that still face nowadays. Their main issue is competing with local brands and the inclusion of new global brands. As a result they always keep practicing their main strategies, in which Nick Fell (2011), SABMiller’s Marketing Director, mention that â€Å"we believe is key to sustaining our competitive edge. Our ability to nurture and grow brands that consumers want is one of our most important business assets†. Meanwhile, LVMH is a luxury brand company which always wants to offer the best quality in a high price. Despite the financial crisis in the last years in Europe, LVMH has grown in the previous years (Lucy Shaw, 2012), this appears to show that the strategies to keep the high prices in the offering luxury products, have worked. Beyond price and luxury products, brand trust is also important (Kapferer, 2012), because it provides more certainty. They are taking advantage of their brand creating value for consumers. Nevertheless, at the same time, LVMH are forgetting a big part of the market; the youngster. Due to high prices and long heritage history, the products just have covered a small part of the market; as a result Louis Vuitton Moet and Hennesy are making the same mistakes that Guinness made. Taking into account the previous examples, the diffusion of innovation theory (Rogers, 1962, cited in Kotler Keller, 2011, p. 84) describes five types of consumers, 1) Innovators, 2) Early adopters, 3) Early majority, 4) Late majority, and 5) Laggards, the last category just refers to 16% of people who still buy the same product for a long time, and they believe and trust in the brand; consequently, these companies are covering roughly less than 20% of the market. 3. 6. Segmenting Markets Regarding market segment ation each company and brand identifies a group of customer with similar needs or wants to satisfy. All different companies have different approaches, taking SABMiller for example, which is segmented geographically depending on the country region. In that way they can operate closer to their customers, develop some programs or activities to compete with local stores and concentrate in reacting in any variations of their business competitor. Either way, the grassroots marketing(REF) is a good strategy to implement, when it has been considering including a large part of the market. In addition, it is important to mention that the aforementioned company has an approach in business to business, which it also works as a channel distribution. As well as SABMiller, Diageo uses the same global segmentation strategy in local markets, but simultaneously splitting the market demographically in accordance with gender and age. In this case, Guinness has been segmented by age and behavior, which belongs to age group in 20 to 35, and people who want to enjoy a moment, taking some time, and relax without worries. Having discussed SABMiller and Guinness segmentation strategies, it could expose the LVMH segmentation strategies. Spirits and wines sold by LVMH have been segmented demographically, which includes income and social status, people who want to feel sophisticated in a luxury market. . 7. SWOT (Strengths, weaknesses, opportunities, threats) Strengths * Strong structural companies, powerful brand extensions and long heritage history. Diageo has all the variables to succeed in a market where it already has launched some products. It also has a long history with brands such as Guinness, Johnnie Walker or Buchannan. Even when the company is relatively new, it has more than 80 offices around the world, this would indicate huge market knowledge. Weaknesses * Venture in a completely new segment. This could be a huge growth opportunity but, if it the new brand fails, the reputation of the other brands can be affected. Opportunities * Low competitions in a new market. The UK is famous for its beer, some whiskeys and cider, but all of them focus on men, regardless the female of what wants and demands are. The growth of women markets is a chance to venture in a new segment. Threats * Big companies and big brands. The hard competition in well-known brands and the ease of imitations can become a threat to the beer product in the UK. Coupled with this, is the entry of this substitute’s products (Porter, 1985, cited in Ranchhod and Gurau, 2007), like cider (Bulmers, SABMiller) or wines (LVMH), which are located in the top percentage of drinks aimed towards women. . 8. Designing a Marketing Plan As said by Kotler and Keller (2011), a marketing plan has two levels: Strategic and tactical, which include target market, value proposition and product strategy respectively. 3. 9. 1. Opportunities in the UK market According to Alcohol Concern (2008), approximately 90% of British women drink at least once per week, while men drink 21 units of alcohol per week, women drink 14 units. These facts make the female segment a strong one, to penetrate this forgotten sector. So, due to this huge demand in the alcoholic beverage market and thinking in the female sector, Diageo has taken the initiative to launch a special product for women and their wants and demands. Besides, studying this segment, it has found that the competition offering beer for women is really low. In the graph below, it shows the amount in units drinking of each gender: Fig 1. Office for National Statistics (2005) Units per week [Medium] [Online] Available at http://www. alcoholconcern. org. uk/assets/files/Publications/Women%20factsheet. df (Accessed: 22 February 2013) Following this short but essential research, it is promising to say that the women are an unexplored market, where companies like Diageo have a great opportunity to venture in this segment. 3. 9. 2. Target Market Diageo brands have a long heritage history with strengths make easy to get into unknown segment, and consequently reaching a position in the alcoholic drinks market. Diageo realizes this area of the market o ccupied by women market is an ideal segment to launch a product, which caters to their wants and demands. This product is addressed to young professional women, who just want to enjoy life in any given moment, regardless of worries. So, FEM-Ale is targeted to young women, who are aged between 21 to 35 years old, and women just want to relax after a long hard day at work. To be more specific, it will target the market according to the income of women, the hourly pay rates are between 6 and 10 pounds per week (BBC, 2012). 3. 9. 3. The New 4 P’s (Marketing Mix) It has been mentioned that the old marketing has changed, and not all the tools are still used to develop attracting strategies. This is because of people behavioral change and also the world has been affected by some forces such as globalization, consumerism and commercial agreement involving governments. One of the first authors that mention the marketing-mix tools was McCarthy (1960), who determined different activities of marketing: Product, price, place and promotion. However, in this contemporary world it is necessary to look at some changes as to the effectiveness of this tool, which encompasses market communications, value and other variables that make the outcome more productive. Trying to adapt the modern world to traditional tools, authors like Piercy (2012) and Kotler and Keller (2011) have tried to establish the new four Ps. Kotler believed that the new 4 elements of the marketing mix should be: people, processes, programs and performance, taking into account that these components are more closely identifiable to the real needs in a company. Meanwhile, Piercy highlighted that the tools do not need to change at all but give them a different approach, for instance: the roduct and pricing policies ought to be focused in value offering, while place and promotion should be used like marketing tools. To describe the strategies used by Fem-Ale, Piercy is the author chosen to explain each one. The Value Offering To begin with Product Policy, there are a lot of variables that can affect the offering by the brand and they will be described as part of the product strategy: * Brand name: the name of the beer, want to show the rude side of boys but the female and deli cacy of girls, Fem-Ale. Product variety: currently Diageo has a lot of brands that could be used by them to show the same reliability and trustfulness, for instance, at the beginning the beer will be an original sweet flavor and depending on the product placement will launch a disparity of flavors and varieties. Comparing the product diversity with SABMiller, the direct competitor, they have more than 80 options and flavors, which some of them are targeted at women, such as Redd’s beer, a brand which was launched successfully in Colombia and the UK (Fernandez, 2008), without success; with only the Colombian market showing success. Design and packaging: Kotler (2011) has mentioned packaging like the fifth P. It is really important because is the first contact with the customer; it is a moment of truth, in which the marketer may know if this product strategy works. The beer will come in two different packages: a can and bottle, with a pink-black color label, which describes the name, because in line with Madden, Hewwet, and Roth (2000, cited in Dibb, 2006), colors are a good strategy to attract consumers and communicate what they truly expect, do not attract teenagers market to confuse them, due to the huge problem that the UK have with underage drinkers. Establish pricing strategies is also important, because this is where the company can expect to gain a good profit. Fem-ale beer is a product for any women with a special flavor and taste tailor to their specifications, Fem-ale beer is also aimed towards any women who want to relax. That is why Diageo should keep the same price as other brand extension in the same sector. This would be a competitive price. Marketing tools Places or Distributions are all the channels to sell, deliver and offer the product. Initially, Fem-Ale would start offering some samples in pubs and retail stores. At the beginning, the coverage will be small towns close to London, because it is an easy way to introduce a new product, where people are more flexible and depending on people’s acceptance, it will be introduced to other towns. The last elements are promotional strategies or marketing communications. These are a method to introduce the product to the consumers, inviting them to try the innovations, attracting through services and promotions, and retaining loyalty customer offering some value. Within marketing communications strategies will be a web-site, describing recipes of dishes or cocktails that could accompany the new brew. As well as this some events and concerts would be sponsor by FEM-ale, a big campaign showing why this beer will satisfy the women’s wants, and using Guinness’ well-known brand, to incite trust and confidence to people who are already committed to the long heritage history of Guinness, and by means of co-branding (REF) like a promotional strategy. 3. 9. Creating Brand value It is good to show that not just young women may be sexy, self-sufficient and do not depend on anyone else to be happy, because Diageo just want to show that there is no discrimination between genders, and in this modern world women need a place to shine. This approach will be focused to make women feel strong and they just have the entire world in them hands. Diageo is creating an approach totally different from traditional beers, and giving support to the female side. (REF) 3. 10. Branding 3. 11. Differentiated strategies: POP and POD On the other hand, SABMiller are using the dual adaption strategy (Keegan, 2005), in which communications as well as product has to be adapted to the local markets facts, including packaging, colors, name and taste. In this case, they are sure that their customers are satisfied with the cultural facts of each country. . 12. Supporting campaigns to avoid underage drinkers RECOMMENDATIONS Nowadays, the world has changed and consequently people minds have changed as well. The consumerism, globalization, big competitions in markets, crises downturn, and among many other reasons, they are some forces that affect(REF) people choice at the moment to buy a product and make people desire more goods with more sp ecific requirements. Not all is about low prices, good quality, offers a good service, but communicating the correct message to the right consumers it is the easy way to create a product-customer connection. CONCLUSIONES Bibliography Pag 82 Market-led Author Nigel F. Piercy The New strategic Brand Management http://www. guinness-storehouse. com/en/Inside. aspx http://www. guinness. com/en-row/arthurs-day/default. html http://www. thegatheringireland. com/I-Love-Ireland/I-Love-Ireland-Blog/September-2012/Arthur-Guinness-the-man-behind-the-brew. aspx http://www. fastcompany. com/44736/brand-marketing-guinness http://www. marketingmagazine. co. uk/news/1152779/Guinness-launches-cloud-TV-campaign/ http://www. marketingmagazine. o. uk/news/1145962/Guinness-celebrates-Arthurs-Day-global-ad/ http://www. marketingmagazine. co. uk/news/1152357/Guinness-takes-skies-social-media-driven-campaign/ http://www. marketingmagazine. co. uk/news/rss/1156974/Q-A-Guinness-global-strategy-communications-director-Grainne-Wafer/ http://www. dailymail. co. uk/sciencetech/article-1363835/Why-Guinness-tastes-better-Ireland-world. html http://library. bcu. ac. uk/learner/writingguides/1. 02%20Reports. htm http://ww w. guinness. com/en-gb/theads. html How to cite Creating a New Brand in a Competitive Environment, Papers

Country Analysis Report South Korea in Depth free essay sample

Social section on South Korea enables understanding of customer demographics through the income distribution, rural-urban segmentation and centres of affluence, healthcare and educational scenario in the country. Technological section on South Korea provides strategic inputs on information communications and technology, technological laws and policies, technological gaps, patents data and relevant laws. Legal section on South Korea provides information about the legal structure, corporate laws, business set-up procedures and the tax regime. Environmental section rovides information on environmental policies in South Korea and the performance in terms of important environmental indicators. Highlights PESTLE analysis of South Korea identifies issues that affect the country’s performance through the prism of current strengths (strengths), current challenges (weaknesses), future prospects (opportunities) and future risks (threats). The political landscape discusses the evolution o f the political scenario in South Korea in different periods. The economic, social, foreign and defence policies are considered in the political landscape section. We will write a custom essay sample on Country Analysis Report South Korea in Depth or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It also discusses the performance of the country as per World Bank Governance Indicators. The economic landscape describes the evolution of the economy of South Korea in different periods. It also examines the country’s performance in terms of GDP growth, composition by sector (agriculture, industry and services), fiscal situation, international investment position, monetary situation, credit disbursement, banking sector and employment. The economic landscape also explains the financial system in the country, especially with regard to financial authorities/regulators. Country Analysis Report South Korea In-depth PESTLE Insights 2 Phone: +44 20 8123 2220 http://marketpublishers. com The social landscape covers the demographics, education and healthcare scenario in South Korea. The social welfare policies of the government along with the country’s performance in terms of healthcare, income distribution and education are also provided. The technological landscape discusses the structure and policies in terms of Intellectual property, research development, technology agreements/pacts; and policies related to the promotion of technology in South Korea. The legal landscape examines the structure of the judicial system, legislation affecting businesses, tax regulations, labor laws, trade regulations and corporate governance in South Korea. The environmental landscape in South Korea discusses the environmental regulations and policies of the country. The performance of the country in terms of in terms of environmental indicators and impact of environmental policies is also examined. The 1997–98 regional financial crisis led to a short but sharp economic downturn in 1998, with the economy contracting by around 6. %. In 1999 and 2000, the economy rebounded strongly on the back of the global recovery and improved competitiveness resulting from the sharp currency devaluation during 1997. The strong global outlook, combined with an accommodative monetary stance and strong consumer spending growth, led to a robust growth rate of 6. 9% in 2002. South Koreas economy grew at a slightly lower rate of 4. 7% in 2004. A supportive policy st ance and benign external conditions helped the economy to grow at 4. 1% in 2005. Continued labor market improvements, a strong employment scenario and increasing labor productivity increased the country’s growth to about 5% in 2006. The credit crisis of 2008–09 led to a global economic downturn, which affected South Koreas export market. Growth dropped to 2. 2% in 2008, and the countrys economy barely averted recession by expanding at 0. 2% in 2009. The country’s economy bounced back to register a growth rate of 6. 1% in 2010. Your key questions answered What is the outlook in terms of political stability, policies towards businesses, external front and popularity of government in South Korea? What is the economic performance of South Korea in terms of GDP growth, fiscal situation, international investment position, monetary situation, credit disbursement, and employment among other economic indicators? What is the performance of South Korea in terms of healthcare, income distribution and education? What is the performance of South Korea in technology intensive sectors like telecommunications and information technology, patents and RD expenditure trends? What is the legal structure in South Korea and are the laws conducive for investment? What is the performance of South Korea in terms of environmental indicators and impact of environmental policies? Table of Content Overview Catalyst Summary Key Facts and Geographical Location Key facts Geographical location PESTLE Analysis Summary Political analysis Economic analysis Country Analysis Report South Korea In-depth PESTLE Insights 3 Phone: +44 20 8123 2220 http://marketpublishers. com Social analysis Technological analysis Legal analysis Environmental analysis Political Landscape Summary Evolution Structure and policies Performance Outlook Economic Landscape Summary Evolution Structure and policies