King Arthur Essay examples -- Essays Papers

Lord Arthur Character Analysis In spite of the fact that King Arthur is one of the most notable figures on the planet, his actual personality stays a secret. Endeavors to distinguish the authentic Arthur have been fruitless, since he is to a great extent a result of fiction. Most antiquarians, however, concur that the genuine Arthur was likely a fight head of the Britons against the Anglo-Saxons in the sixthth century. In writing, King Arthur's character is one of a kind and ever changing, taking on an alternate face in each work. There will never be a plainly complete picture that distinguishes Arthur's character. It is along these lines important to take a gander at a couple of various sources to show signs of improvement understanding into the character of Arthur, the once and future lord. Chart Arthurian writing can be separated into two fundamental classes, pseudo-narratives and sentiments. The principle distinction between the two is that pseudo-narratives, for example, Wace and a significant part of the Celtic work, for instance, Geoffrey of Monmouth show Arthur as a solid, focal character, making him the predominant player in the story. He is the person who goes on journeys and fights, picking up regard and greatness for his court. In sentiments, in any case, Arthur is frequently dominated by his knights, staying predominantly out of sight as the source and the motivation behind their extraordinary chivalric deeds. Chart The main composed account of Arthur's experiences originates from Nennius, a priest from North Wales. In his ninth century composing, Nennius recounts Arthur's twelve triumphs over the Saxons yet portrays him just as a dux bellorum a pioneer of fights and not a ruler. It was Geoffrey of Monmouth who first declared Arthur as ruler in quite a while twelft... ... keeps on representing the perfect of the chivalric code and stays a great, cherished, and regarded lord whose position remains flawless in spite of his shortcomings. These characteristics make King Arthur a genuine legend, which keeps on captivating and interest crowds all through the ages. Wellsprings of data Abrams, M. H. The Norton Anthology of English Literature. New York: W. W. Norton and Company, Inc., 1993. Cavallo, Adolfo Salvatore.Medieval Tapestries in the Metropolitan Museum of Art. New York: The Metropolitan Museum of Art, 1993. Elegant, Norris J. The Arthurian Encyclopedia. New York: Peter Bedrick Books, 1986. Broughton, Bradford B. Word reference of Medieval Knighthood and Chivalry: Concepts and Terms. New York: Greenwood Press, 1986. Camelot and Arthurian Legend: Arthur. online 4/27/98 http://www.eliki.com/old/legend/camelot/arthur

Native Son Character Actions Defines Their Individual Essays (1999 wo

Local Son: Character Actions Defines Their Individual Characters and Belief Systems Richard Wright's epic, Native Son, comprised of different principle and supporting character to convey a viable cluster of characters and articulation. Each character's activities characterizes their individual characters and conviction frameworks. The primary character of Native Son, Bigger Thomas has character characteristics traversing different part of human instinct including activities inspired by dread, fast temper, and a high level of insight. Greater, whom the novel rotates around, depicts different character components through his activities. A large number of his activity recommend an abrogating reaction to fear, which comes from his introduction to a cruel social atmosphere in which an unmistakable line between adequate conduct for white's and dark's exists. His quick indignation and his damaging motivations originate from that dread what's more, gets obvious in the initial scene when he furiously assaults a tremendous rodent. The equivalent dangerous motivation shows up when his mystery fear of the store theft prompts him to submit an awful ambush on his companion Gus. Greater submits both of the ruthless murders not in fierceness or outrage, however as a response to fear. His run of the mill dread stems from being trapped in the demonstration of doing something socially unsuitable and being the subject of discipline. In spite of the fact that he later admits to Max that Mary Dalton's conduct toward him made him abhor her, it isn't that detest which makes him cover her to death, yet a weak endeavor to sidestep the identification of her mom. The dread of being gotten with a white lady overpowered his sound judgment and directed his activities. At the point when he endeavored to kill Bessie, his inspiration came from extreme dread of the results of letting her live. Greater understood that he was unable to take Bessie with him or leave her behind and inferred that murdering her could give her as it were tolerant end. The enthusiastic powers that drive Bigger are passed on by implies other than his words. Other than responses to fear, his activities illustrate an incredibly fast temper and dangerous drive as an essential some portion of his temperament. Wrath has a key impact in his essential nature, be that as it may, doesn't straightforwardly persuade the killings he submits. Fierceness does not influence Bigger's knowledge and brisk reasoning and it becomes clear during the meeting with Briton. The investigator makes Greater so furious that the cross examination turns into a game to Bigger, a round of rationale and wills, of playing the inept negro, and telling the man precisely what he needs to hear. The game Bigger plays during the cross examination shows his extraordinary insight and capacity to think rapidly on his feet. Greater likewise showed his knowledge in the production of the payoff note. Utilizing the circumstance to further his potential benefit, Bigger composed a payoff note to coerce Mary's folks for cash. To make the note significantly all the more persuading what's more, to discourage fault from himself, Bigger signs the note with the socialist image of a mallet and sickle. In spite of the fact that the book rotates around Bigger he has hardly any great characteristics, which get his awful activities nullify, making him an screw-up. He have the vicious propensities to submit assault, coercion of the dead young ladies guardians, ransacking, and slaughtering blameless individuals. These attributes don't depict a basic casualty of situation, however a routine criminal carrying on against a society. While Bigger rules the story, his horrifying activities make him a man that the peruser can not view as a saint. In certainty the creator rebuffs the wannabe character by censuring him to death for his violations. One of the two most thoughtful portrayals of white people in the novel originates from the character of Jan Erlone, Mary Dalton's companion. He shows an eager character and speaks to an hopeful youthful coordinator for the Communist party. Mary's guardians and their hireling Peggy doubt his thought processes. Greater at first communicates an abhorrence for reds when reacting to Jan's well disposed advances during their first gathering. While accepting doubt from everyone around him, Jan holds a basic faith in the balance for all men, paying little heed to social class or race. All through Jan's first gathering with Bigger, he respects Bigger with the most extreme regard. Over the span of the night, Jan sits in the front of the vehicle with Bigger, eats with him, drinks with him, also, addresses him as an equivalent. Those activities of correspondence depict in excess of a better than average man, it shows that Jan's character has a solid feeling of profound quality and trustworthiness. Jan is likewise portrayed by other chivalrous attributes, absolution and comprehension. As an fascinating spot of destiny, Jan gets Bigger a lawyer, and exhibits that he could excuse Bigger for ensnaring him for Mary's grabbing. The second thoughtful white character, Boris A.

Dissociation Anxiety Symptoms, Risk Factors, Diagnosis, Treatment, and Coping

Dissociation Anxiety Symptoms, Risk Factors, Diagnosis, Treatment, and Coping GAD Symptoms Print An Overview of Dissociation Anxiety By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Medically reviewed by Medically reviewed by Steven Gans, MD on August 11, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD on August 11, 2019 Verywell / JR Bee More in GAD Symptoms Diagnosis Treatment Coping In This Article Table of Contents Expand Introduction Symptoms Causes Diagnosis Treatment Coping View All Back To Top Dissociation anxiety is not a specific diagnosis or set of symptoms. Instead, dissociation is a symptom and may be related to anxiety. Dissociation refers to being disconnected from the present moment. It is a subconscious way of coping and avoiding a traumatic situation or negative thoughts. When a person experiences dissociation they become disconnected from their surroundings or from themselves. This works to manage potentially overwhelming emotional experiences such as traumatic memories and may temporarily reduce feelings of shame, anxiety, or fear (but not function as a long-term fix) Dissociation related to anxiety may occur during a stressful anxiety event or during or after a period of intense worry. However, it utilizes avoidance coping strategy meaning that it works in the short-term but has long-term negative consequences. Introduction While about half of people may have experienced an event of dissociation in their lifetime, only about 2% are actually diagnosed with what is known as the dissociative disorders that are outlined in the diagnosis section below. Dissociation usually happens in response to a traumatic life event such as that which is faced while being in the military or experiencing abuse. In this way, dissociation is usually associated with trauma and post-traumatic stress disorder (PTSD). However, dissociation can also happen in the context of anxiety symptoms and anxiety disorders. Often, dissociation that happens due to extreme stress or panic is recognized but attributed to other causes such as health issues. A person with panic disorder may seek medical attention for these symptoms and feel powerless to stop them. Overall, dissociation interferes with treatment of all types of disorders and makes it hard to pay attention in the present moment. It can also slow or prevent getting over trauma; so, its important to address through treatment and learning ways to cope with dissociation. 7 Ways to Cope With A Crisis Symptoms The process of dissociation usually occurs outside your own awareness though you may also realize it is happening, particularly if it is in the context of anxiety. It involves a disconnection between your memory, consciousness, identity, and thoughts. In other words, normally your brain processes events together, such as your memories, identity, perceptions, motor function, etc. However, during dissociation, these parts splinter, leaving you with a feeling of disconnection. Depersonalization With depersonalization, your mind feels disconnected from your thoughts, feelings, actions or body. Examples of this include feeling like you are watching a movie about yourself or that you dont have an identity. Some of the symptoms experienced as a result of depersonalization include the following: Alterations in your perceptionsDistorted sense of timeFeelings of yourself being unreal or absentEmotional or physical numbing Derealization Derealization causes a sensation where the world does not feel real. Examples of this include seeing the world all in shades of grey or having tunnel vision when looking at the world. The symptoms involved with derealization include: feeling like the world is not realseeing the world as flat, dull, or greyhaving tunnel vision when you look at the worldfeeling like things are not real around you Causes What are some of the causes of dissociation? We know that it correlates with mood and anxiety disorders and is also a way of dealing with trauma, such as natural disasters or long-term abuse. Dissociation is thought to occur during trauma because your brain is trying to protect you from the overwhelming nature of whatever experience you are having. When dissociation is related to anxiety or panic, it tends to occur for a shorter period of time than when it is due to trauma or abuse, or is part of a diagnosable dissociative disorder. In the case of anxiety, it is constant, low-level stress that puts a strain on your nervous system and eventually may cause you to dissociate to protect yourself; but remember, this all happens mostly at a level that you are not aware of. What to Know About Mood Disorders Diagnosis There are three types of dissociative disorders that are diagnosed in the Diagnostic and Statistical Manual of Mental Disorders (DSM-5). However, these are separate from dissociation related to anxiety. For your reference, they are listed below. Dissociative amnesia: This refers to trouble remembering events or having amnesia for events due to dissociation. Depersonalization disorder: This refers to ongoing feelings that you are detached from the world around you. Dissociative identity disorder: This is the former diagnosis of multiple personality disorder and refers to having different personalities and gaps in memory. Again, there is no diagnosis of dissociation anxiety, although dissociation can be a symptom associated with anxiety disorders. The major anxiety disorders that may be related to dissociation include panic disorder, generalized anxiety disorder, specific phobias, and social anxiety disorder. Treatment Treatment for dissociation related to anxiety usually will involve psychotherapy (such as cognitive-behavioral therapy or dialectical behavior therapy) or medication (such as antidepressants). Eye movement desensitization and reprocessing (EMDR) is another therapy that is sometimes used. During a therapy session, the therapist may do some of the following things to get you to snap out of a period of dissociation. This is important, because dissociation can interfere with the effectiveness of treatment for anxiety disorders: asking you to make eye contactsaying You look spaced out, what happened?saying Lets check what we were talking about when you spaced outsaying Remember when we talked about how you use spacing out as an avoidance strategy?asking you to name 5 things you see, hear, and feelasking you to name five animals with letters that match the first five letters of the alphabetusing a particular scent for grounding such as lavenderasking you to eat a piece of candy to snap into the momentasking you to get up and walk around for a bit Find Help With the 7 Best Online Anxiety Support Groups Coping The key to managing dissociation related to anxiety is to practice grounding techniques to bring yourself back into the present moment. You can do this by always having a grounding plan that you put in place when you find yourself spacing out or otherwise feeling as those you are experiencing dissociation. While you may not be able to control dissociation, you can reduce the likelihood of it happening and also try to learn to ignore it when it does happen rather than letting your anxiety make it spiral out of control. In other words, the dissociation will stop when your brain no longer feels the need to protect you. Some preventative steps that you can take to manage dissociation related to anxiety include the following: getting regular exercise every daygetting enough sleep each nightpracticing grounding techniques as noted in the treatment section abovereducing daily stress and triggerspreventing anxiety from becoming overwhelming A Word From Verywell Are you concerned about dissociation anxiety? It could be that you actually have anxiety about your dissociation, rather than dissociation that is simply caused by anxiety. If you are finding yourself very worried about dissociation symptoms such as feeling detached from the world or things not feeling real, its important to speak to your doctor or a mental health professional about how you are feeling and what can be done to help you feel better. Only a professional can determine whether your symptoms are related to trauma or anxiety, or some combination of the two. Its true that your treatment and coping strategies will differ depending on what type of dissociation you are experiencing and what the underlying cause is; this is something that you will need professional help for. Finally, if you dont notice dissociation yourself, but other seem concerned about your behavior, it may still be worth seeking help. dissociation is not always consciously recognized, so you may still be experiencing it. This is especially true if you have been through a traumatic situation in your recent past or even in the distant past. How to Find an Anxiety Therapist

My Responsibilities Of Marketing And Marketing - 2496 Words

CHAPTER 5 MY RESPONSIBILITIES IN MARKETING SALES DEPARRTMENT 5.1 MY RESPONSIBILITIES †¢ Room Sales †¢ Banquet Sales †¢ Public Relations †¢ Marketing of new programs and projects †¢ Conducting Events and marketing (concerts, cultural events etc) †¢ Privilege card Responsibilities a) EXPERIENCE LEARNED As internship is practical training so it gives a lot of knowledge of practical life. It is the best way to know the environment inside the Sales Marketing Department which we have to face in the practical life. Internship gives exposure to the world by meeting and dealing with the different kind of people every day which have given boost to our confidence and experience. So first of all when you enter into an organization for internship or for job most important thing is your communications skills. So the thing that helped me and boosted my confidence was communication skills. As we have studied Business communication skills and Presentation during the M.com, it gave me the confidence to speak out my mind in front of many people. Internship goals or objectives usually describe what you intend to learn through your -internship. Be specific. †¢ looking to improve or develop selling skills †¢ expand knowledge of a specific field, †¢ apply or test a particular body of knowledge †¢ testing a career interest and own suitability for that career †¢ learning how a particular Department, organization or industry works †¢ Personal Selling †¢ Brand Management, †¢ Marketing ResearchShow MoreRelatedMy Job Responsibilities At Euroasia Marketing As A Cadet Engineer Essay1793 Words   |  8 PagesCareer Episode 2 Introduction This career episode is about my job responsibilities at EuroAsia Marketing as a Cadet Engineer. I was employed on January 14, 2013 to July 21, 2014. This was my first job after graduating from college. The company is located at Butuan City, Agusan del Norte, Philippines. It employs less than ten people. Although a small company, customers such as mining, metals and mineral companies, manufacturing, electrical cooperatives, government entities, commercial and residentialRead MoreMy Key Responsibilities At Genesis Software Solutions1132 Words   |  5 Pagesadministration Company/Employer name: Genesis Software Solutions Supervisor Name and Title: Srikanth Kalepu Project Title: Marketing CPT INTERNSHIP REPORT SUMMER MAY2014-AUGUST2014 NORTHWESTERN POLYTECHNIC UNIVERSITY Project Overview : My key responsibilities at Genesis Software Solutions Inc., as marketing analyst were to analyze the pros and cons of launching a new marketing campaign proposed by the company. To identify market opportunities and company’s needs I first met with the subjectRead MoreEssay On Farmers Insurance1159 Words   |  5 PagesI am doing my internship at Farmers Insurance for Daniel Pantano-Schwab’s agency. 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Briefly describing the seven disabilities, â€Å"I am my position† reflects when employees in organizations focus only on their position and have little sense of responsibility for the results produced, creating the assumption â€Å"someone screwed up† when results are disappointing as it can be difficult to know the reason (â€Å"Discipline†). â€Å"The enemy is out there† revealsRead MoreEssay on A Career in Communication543 Words   |  3 Pagestrue reason behind every marketing movement that attracts my attention. I graduated in applied chemistry science, which gave me a strong fundamental to my analytic skills and excellent overview of industrial business. The specific core courses throughout this program allowed me to explore not only scientific techniques, but also business management subjects, which have sparked my interest of marketing during my undergraduate time. However, despite my applied chemical scienceRead MoreA Critical Evaluation Of How Management Affects The University Of Manchester s Vision Of Social Responsibility1586 Words   |  7 PagesA critical evaluation of how management can contribute to the University of Manchester’s vision of social responsibility Innovation. Leadership. Coordinating. Planning. These are only four out of an infinite number of words that can describe not only management, but also a manager. Over the years, management has developed greatly, evolving from an unrecognized discipline or practice (Cunliffe 2014) to one of the pillars of society. Daft et al (2010, p. 3, p. 5-6) argue that â€Å"the nature of managementRead MoreMarketing : Marketing Director At A University1504 Words   |  7 PagesMarketing plays an important role in any company. There are many functions which are crucial to properly perform in order to have the best results. The particular administrative position I chose to research is a Marketing Director position. This marketing role is an extremely important one in every business, including universities. I chose to discuss the impact this role has on a university. The tools I used will be from reviewing literature and an interview I held. As previously mentioned, marketing

Old Testament Essay - 1772 Words

Old Testament Essay In the Beginning: At the beginning of the universe. God created heaven and earth in six days and rested on the seventh. During those six days God spoke to the darkness and created the world, brought forth light, created the sky, land and animals and plants to inhabit them. However, even during this creation he was contemplating the creation of a being made in his own image. He created man from dust and named him Adam, but Adam was lonely; so God took from Adam a rib. With Adam’s rib God created a woman and called her Eve. Adam and Eve were placed in the Garden of Eden to live in harmony with God. The garden was a perfect utopia for Adam and Eve. However, evil soon entered the garden in the form of a serpent. One day when Eve was walking in the garden she encountered the evil serpent who encouraged her to take a fruit from one of God’s forbidden fruit trees. The serpent succeeded in deceiving Eve to take a fruit; she then ate the fruit and shared it with Adam. Then God became angry with Adam and Eve for betraying Him. To punish Adam and Eve, he ejected them from the garden and subjecting them to mortality, painful childbirth, sin and shame. Now that Adam and Eve had entered into the world outside the garden they were left to fend for themselves. They had two sons Cain and Abel. Cain became a farmer and Able became a herdsman. They both offered God a sacrifice but Abel’s sacrificeShow MoreRelatedEssay on Old Testament641 Words   |  3 PagesIn Walton’s Ancient Near Eastern Thought and the Old Testament, he writes, â€Å" With no revelation . . . there was no way to know what pleased and what angered . . . This is the plight of those who live in a world without revelation. In the end, for all of their conscientious ritual, they did not know what deity wanted† (p. 145). Please post a 400-word response to Walton’s statement. Discuss the importance of revelation to God and the biblical writers. 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Creating a New Brand in a Competitive Environment Free Essays

string(214) " to keep in the traditional way, SABMiller is gaining the younger market and LVMH is taking advantage of the weakness in Diageo, and forgetting that luxury wines and spirits are a strong part of their competition\." EXECUTIVE SUMMARY The purpose of this document is to show how the marketing has changed to adapt to the modern world, and international companies work to offer the best services and product, competing with other firms. Some Marketing tools have varied depending on the approach; this is why some companies prefer to use a disparity of elements to attract customers and retain them, offering some added value. In the research it is possible to find different theories applied to real examples, and taking companies such as Diageo, Louis Vuitton Moet Hennesy (LVMH), and SABMiller like an example, to introduce a new product in an unexplored segment. We will write a custom essay sample on Creating a New Brand in a Competitive Environment or any similar topic only for you Order Now Beginning with a short background explaining how the main company works, their star product and direct and indirect competitors. Also, it has discussed about the challenges that this companies have been facing and how they solve these issues, implementing some strategies. The Swot will be explained more in detail, which is important to know the internal and external forces, are influence the company stability. The differentiation is also important, because this gives to the company uniqueness, originality and authenticity part that consumers see it like added value. After an intensive study, the recommendations to launch a successful product are made to implement in a new market, avoiding imitations and confusion in customers, due to the huge range of competitions in the same sector. Diageo is always caring about their customers; they support campaigns to avoid underage drinkers. INDEX Page Introduction3 1. Case Background 4 2. Key Findings 5 2. 1. What is the real challenge that Guinness faces at the market? 5 2. 2. More than a want 5 2. 3. A big competition5 2. 4. Marketing Channels 6 2. 5. Finding main challenges in the competition6 . 6. Segmenting Markets7 2. 7. SWOT7 2. 8. Designing a marketing plan8 2. 8. 1. Opportunities in the UK market 8 2. 8. 2. Target Market 9 2. 8. 3. The New 4 P’s 9 2. 9. Creating Brand value 10 2. 10. Branding 11 2. 11. Differentiation strategies 11 Recommendations 12 Conclusions 13 Appendix Bibliography INTRODUCTION The main purpose of this assignment, it is to explore different marketing approaches in curr ent markets, apply a disparity of theories studied at class and expose perspectives from both sides in the market, consumers-companies. In general, this project will focus in how to launch a product in a competitive market, where the beer will be the main competitor. Introducing companies such as Diageo, which has a short trajectory but its brands a long heritage history, Louis Vuitton Moet and Hennesy is recognizing for their luxury products; and SABMiller, the variety is the strong part. 1. CASE BACKGROUND Diageo is one of the market leaders in premium beverages companies; they provide a huge range of alcoholic drinks, for example, spirits, beers and wines. They include brands such as Johnnie Walker, Crown Royal, JB and among many other. Besides this, it is possible to find this company in roughly 180 markets, employing more than 25. 000 people with 80 offices. Its company structures and orientation is classified in Geographic, this is why Diageo desires sell the right product to the right customer, and therefore certain products are selling according to the demand of each country. In UK, Guinness is the most popular beer in Bars and Pubs, and it is not only its taste, is also the way to communicate the correct message, which I will discuss in more detail. Apart from this, it has been rated one the top tasting beers around Great Britain. Additionally, having a long heritage makes this brand stronger and trustworthy for drinking people. However, positioned companies, like Louis Vuitton Moet Hennesy (LVMH) and SABMiller, do not facilitate its distribution and selling, so to differentiate each company has worked in the strategic marketing plans, taking into account that LVMH is the indirect competitor in the alcoholic beverages market. 2. KEY FINDINGS 3. 1. What is the real challenge that Guinness faces at the market? A long heritage brand could be difficult to revitalize in a modern and competitive market, due to a huge range of brands trying to imitate the taste and the shape, but how does Guinness keep being recognized by people all of ages without losing their well-know brand and their main features? This question is one of the big challenges that Diageo currently faces. 3. 2. More than a want Historically, beers have been the drinks for people who want to enjoy and celebrate any moment, making them special and unforgettable, and these facts make beer more than a want, a demand which is covered for a lot of companies around the world. Nowadays, the Guinness Brand has become more popular and desirable for everyone, because Diageo just do not want to reflect a beer, but also an entire history of a community that has grown with it. 3. 3. A big competition In this days and age, the competition in this sector has increased, which make more difficult the inclusion of new product. There are more than 40. 000 companies’ worldwide, offering different alcoholic beverages, new contrast, and new messages. According to Euromonitor International (2011), in the UK despite of crises, unemployment and economic downturn, Guinness is still the most popular beer. Nevertheless, in this industry firms such as LVMH and SABMiller, keep doing very well and creating a diverse way to differentiate from the competition. 3. 4. Marketing channels in Guinness compared with SABMiller and LVMH Guinness SABMiller LVMH| Communication | Distribution | Service | As it has been mentioned in the previous table the different method to keep in touch with their consumers and, even better, attracting new ones, is the only way to differentiate between the competitions. Guinness’ authenticity and originality tries to parley the moment drinking beer, into joining these special moments into all their history. However, while Diageo tries to keep in the traditional way, SABMiller is gaining the younger market and LVMH is taking advantage of the weakness in Diageo, and forgetting that luxury wines and spirits are a strong part of their competition. You read "Creating a New Brand in a Competitive Environment" in category "Papers" 3. 5. Finding Main Challenges in the Competition As a Global Firm, the role of SABMiller has some challenges that still face nowadays. Their main issue is competing with local brands and the inclusion of new global brands. As a result they always keep practicing their main strategies, in which Nick Fell (2011), SABMiller’s Marketing Director, mention that â€Å"we believe is key to sustaining our competitive edge. Our ability to nurture and grow brands that consumers want is one of our most important business assets†. Meanwhile, LVMH is a luxury brand company which always wants to offer the best quality in a high price. Despite the financial crisis in the last years in Europe, LVMH has grown in the previous years (Lucy Shaw, 2012), this appears to show that the strategies to keep the high prices in the offering luxury products, have worked. Beyond price and luxury products, brand trust is also important (Kapferer, 2012), because it provides more certainty. They are taking advantage of their brand creating value for consumers. Nevertheless, at the same time, LVMH are forgetting a big part of the market; the youngster. Due to high prices and long heritage history, the products just have covered a small part of the market; as a result Louis Vuitton Moet and Hennesy are making the same mistakes that Guinness made. Taking into account the previous examples, the diffusion of innovation theory (Rogers, 1962, cited in Kotler Keller, 2011, p. 84) describes five types of consumers, 1) Innovators, 2) Early adopters, 3) Early majority, 4) Late majority, and 5) Laggards, the last category just refers to 16% of people who still buy the same product for a long time, and they believe and trust in the brand; consequently, these companies are covering roughly less than 20% of the market. 3. 6. Segmenting Markets Regarding market segment ation each company and brand identifies a group of customer with similar needs or wants to satisfy. All different companies have different approaches, taking SABMiller for example, which is segmented geographically depending on the country region. In that way they can operate closer to their customers, develop some programs or activities to compete with local stores and concentrate in reacting in any variations of their business competitor. Either way, the grassroots marketing(REF) is a good strategy to implement, when it has been considering including a large part of the market. In addition, it is important to mention that the aforementioned company has an approach in business to business, which it also works as a channel distribution. As well as SABMiller, Diageo uses the same global segmentation strategy in local markets, but simultaneously splitting the market demographically in accordance with gender and age. In this case, Guinness has been segmented by age and behavior, which belongs to age group in 20 to 35, and people who want to enjoy a moment, taking some time, and relax without worries. Having discussed SABMiller and Guinness segmentation strategies, it could expose the LVMH segmentation strategies. Spirits and wines sold by LVMH have been segmented demographically, which includes income and social status, people who want to feel sophisticated in a luxury market. . 7. SWOT (Strengths, weaknesses, opportunities, threats) Strengths * Strong structural companies, powerful brand extensions and long heritage history. Diageo has all the variables to succeed in a market where it already has launched some products. It also has a long history with brands such as Guinness, Johnnie Walker or Buchannan. Even when the company is relatively new, it has more than 80 offices around the world, this would indicate huge market knowledge. Weaknesses * Venture in a completely new segment. This could be a huge growth opportunity but, if it the new brand fails, the reputation of the other brands can be affected. Opportunities * Low competitions in a new market. The UK is famous for its beer, some whiskeys and cider, but all of them focus on men, regardless the female of what wants and demands are. The growth of women markets is a chance to venture in a new segment. Threats * Big companies and big brands. The hard competition in well-known brands and the ease of imitations can become a threat to the beer product in the UK. Coupled with this, is the entry of this substitute’s products (Porter, 1985, cited in Ranchhod and Gurau, 2007), like cider (Bulmers, SABMiller) or wines (LVMH), which are located in the top percentage of drinks aimed towards women. . 8. Designing a Marketing Plan As said by Kotler and Keller (2011), a marketing plan has two levels: Strategic and tactical, which include target market, value proposition and product strategy respectively. 3. 9. 1. Opportunities in the UK market According to Alcohol Concern (2008), approximately 90% of British women drink at least once per week, while men drink 21 units of alcohol per week, women drink 14 units. These facts make the female segment a strong one, to penetrate this forgotten sector. So, due to this huge demand in the alcoholic beverage market and thinking in the female sector, Diageo has taken the initiative to launch a special product for women and their wants and demands. Besides, studying this segment, it has found that the competition offering beer for women is really low. In the graph below, it shows the amount in units drinking of each gender: Fig 1. Office for National Statistics (2005) Units per week [Medium] [Online] Available at http://www. alcoholconcern. org. uk/assets/files/Publications/Women%20factsheet. df (Accessed: 22 February 2013) Following this short but essential research, it is promising to say that the women are an unexplored market, where companies like Diageo have a great opportunity to venture in this segment. 3. 9. 2. Target Market Diageo brands have a long heritage history with strengths make easy to get into unknown segment, and consequently reaching a position in the alcoholic drinks market. Diageo realizes this area of the market o ccupied by women market is an ideal segment to launch a product, which caters to their wants and demands. This product is addressed to young professional women, who just want to enjoy life in any given moment, regardless of worries. So, FEM-Ale is targeted to young women, who are aged between 21 to 35 years old, and women just want to relax after a long hard day at work. To be more specific, it will target the market according to the income of women, the hourly pay rates are between 6 and 10 pounds per week (BBC, 2012). 3. 9. 3. The New 4 P’s (Marketing Mix) It has been mentioned that the old marketing has changed, and not all the tools are still used to develop attracting strategies. This is because of people behavioral change and also the world has been affected by some forces such as globalization, consumerism and commercial agreement involving governments. One of the first authors that mention the marketing-mix tools was McCarthy (1960), who determined different activities of marketing: Product, price, place and promotion. However, in this contemporary world it is necessary to look at some changes as to the effectiveness of this tool, which encompasses market communications, value and other variables that make the outcome more productive. Trying to adapt the modern world to traditional tools, authors like Piercy (2012) and Kotler and Keller (2011) have tried to establish the new four Ps. Kotler believed that the new 4 elements of the marketing mix should be: people, processes, programs and performance, taking into account that these components are more closely identifiable to the real needs in a company. Meanwhile, Piercy highlighted that the tools do not need to change at all but give them a different approach, for instance: the roduct and pricing policies ought to be focused in value offering, while place and promotion should be used like marketing tools. To describe the strategies used by Fem-Ale, Piercy is the author chosen to explain each one. The Value Offering To begin with Product Policy, there are a lot of variables that can affect the offering by the brand and they will be described as part of the product strategy: * Brand name: the name of the beer, want to show the rude side of boys but the female and deli cacy of girls, Fem-Ale. Product variety: currently Diageo has a lot of brands that could be used by them to show the same reliability and trustfulness, for instance, at the beginning the beer will be an original sweet flavor and depending on the product placement will launch a disparity of flavors and varieties. Comparing the product diversity with SABMiller, the direct competitor, they have more than 80 options and flavors, which some of them are targeted at women, such as Redd’s beer, a brand which was launched successfully in Colombia and the UK (Fernandez, 2008), without success; with only the Colombian market showing success. Design and packaging: Kotler (2011) has mentioned packaging like the fifth P. It is really important because is the first contact with the customer; it is a moment of truth, in which the marketer may know if this product strategy works. The beer will come in two different packages: a can and bottle, with a pink-black color label, which describes the name, because in line with Madden, Hewwet, and Roth (2000, cited in Dibb, 2006), colors are a good strategy to attract consumers and communicate what they truly expect, do not attract teenagers market to confuse them, due to the huge problem that the UK have with underage drinkers. Establish pricing strategies is also important, because this is where the company can expect to gain a good profit. Fem-ale beer is a product for any women with a special flavor and taste tailor to their specifications, Fem-ale beer is also aimed towards any women who want to relax. That is why Diageo should keep the same price as other brand extension in the same sector. This would be a competitive price. Marketing tools Places or Distributions are all the channels to sell, deliver and offer the product. Initially, Fem-Ale would start offering some samples in pubs and retail stores. At the beginning, the coverage will be small towns close to London, because it is an easy way to introduce a new product, where people are more flexible and depending on people’s acceptance, it will be introduced to other towns. The last elements are promotional strategies or marketing communications. These are a method to introduce the product to the consumers, inviting them to try the innovations, attracting through services and promotions, and retaining loyalty customer offering some value. Within marketing communications strategies will be a web-site, describing recipes of dishes or cocktails that could accompany the new brew. As well as this some events and concerts would be sponsor by FEM-ale, a big campaign showing why this beer will satisfy the women’s wants, and using Guinness’ well-known brand, to incite trust and confidence to people who are already committed to the long heritage history of Guinness, and by means of co-branding (REF) like a promotional strategy. 3. 9. Creating Brand value It is good to show that not just young women may be sexy, self-sufficient and do not depend on anyone else to be happy, because Diageo just want to show that there is no discrimination between genders, and in this modern world women need a place to shine. This approach will be focused to make women feel strong and they just have the entire world in them hands. Diageo is creating an approach totally different from traditional beers, and giving support to the female side. (REF) 3. 10. Branding 3. 11. Differentiated strategies: POP and POD On the other hand, SABMiller are using the dual adaption strategy (Keegan, 2005), in which communications as well as product has to be adapted to the local markets facts, including packaging, colors, name and taste. In this case, they are sure that their customers are satisfied with the cultural facts of each country. . 12. Supporting campaigns to avoid underage drinkers RECOMMENDATIONS Nowadays, the world has changed and consequently people minds have changed as well. The consumerism, globalization, big competitions in markets, crises downturn, and among many other reasons, they are some forces that affect(REF) people choice at the moment to buy a product and make people desire more goods with more sp ecific requirements. Not all is about low prices, good quality, offers a good service, but communicating the correct message to the right consumers it is the easy way to create a product-customer connection. CONCLUSIONES Bibliography Pag 82 Market-led Author Nigel F. Piercy The New strategic Brand Management http://www. guinness-storehouse. com/en/Inside. aspx http://www. guinness. com/en-row/arthurs-day/default. html http://www. thegatheringireland. com/I-Love-Ireland/I-Love-Ireland-Blog/September-2012/Arthur-Guinness-the-man-behind-the-brew. aspx http://www. fastcompany. com/44736/brand-marketing-guinness http://www. marketingmagazine. co. uk/news/1152779/Guinness-launches-cloud-TV-campaign/ http://www. marketingmagazine. o. uk/news/1145962/Guinness-celebrates-Arthurs-Day-global-ad/ http://www. marketingmagazine. co. uk/news/1152357/Guinness-takes-skies-social-media-driven-campaign/ http://www. marketingmagazine. co. uk/news/rss/1156974/Q-A-Guinness-global-strategy-communications-director-Grainne-Wafer/ http://www. dailymail. co. uk/sciencetech/article-1363835/Why-Guinness-tastes-better-Ireland-world. html http://library. bcu. ac. uk/learner/writingguides/1. 02%20Reports. htm http://ww w. guinness. com/en-gb/theads. html How to cite Creating a New Brand in a Competitive Environment, Papers

Country Analysis Report South Korea in Depth free essay sample

Social section on South Korea enables understanding of customer demographics through the income distribution, rural-urban segmentation and centres of affluence, healthcare and educational scenario in the country. Technological section on South Korea provides strategic inputs on information communications and technology, technological laws and policies, technological gaps, patents data and relevant laws. Legal section on South Korea provides information about the legal structure, corporate laws, business set-up procedures and the tax regime. Environmental section rovides information on environmental policies in South Korea and the performance in terms of important environmental indicators. Highlights PESTLE analysis of South Korea identifies issues that affect the country’s performance through the prism of current strengths (strengths), current challenges (weaknesses), future prospects (opportunities) and future risks (threats). The political landscape discusses the evolution o f the political scenario in South Korea in different periods. The economic, social, foreign and defence policies are considered in the political landscape section. We will write a custom essay sample on Country Analysis Report South Korea in Depth or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It also discusses the performance of the country as per World Bank Governance Indicators. The economic landscape describes the evolution of the economy of South Korea in different periods. It also examines the country’s performance in terms of GDP growth, composition by sector (agriculture, industry and services), fiscal situation, international investment position, monetary situation, credit disbursement, banking sector and employment. The economic landscape also explains the financial system in the country, especially with regard to financial authorities/regulators. Country Analysis Report South Korea In-depth PESTLE Insights 2 Phone: +44 20 8123 2220 http://marketpublishers. com The social landscape covers the demographics, education and healthcare scenario in South Korea. The social welfare policies of the government along with the country’s performance in terms of healthcare, income distribution and education are also provided. The technological landscape discusses the structure and policies in terms of Intellectual property, research development, technology agreements/pacts; and policies related to the promotion of technology in South Korea. The legal landscape examines the structure of the judicial system, legislation affecting businesses, tax regulations, labor laws, trade regulations and corporate governance in South Korea. The environmental landscape in South Korea discusses the environmental regulations and policies of the country. The performance of the country in terms of in terms of environmental indicators and impact of environmental policies is also examined. The 1997–98 regional financial crisis led to a short but sharp economic downturn in 1998, with the economy contracting by around 6. %. In 1999 and 2000, the economy rebounded strongly on the back of the global recovery and improved competitiveness resulting from the sharp currency devaluation during 1997. The strong global outlook, combined with an accommodative monetary stance and strong consumer spending growth, led to a robust growth rate of 6. 9% in 2002. South Koreas economy grew at a slightly lower rate of 4. 7% in 2004. A supportive policy st ance and benign external conditions helped the economy to grow at 4. 1% in 2005. Continued labor market improvements, a strong employment scenario and increasing labor productivity increased the country’s growth to about 5% in 2006. The credit crisis of 2008–09 led to a global economic downturn, which affected South Koreas export market. Growth dropped to 2. 2% in 2008, and the countrys economy barely averted recession by expanding at 0. 2% in 2009. The country’s economy bounced back to register a growth rate of 6. 1% in 2010. Your key questions answered What is the outlook in terms of political stability, policies towards businesses, external front and popularity of government in South Korea? What is the economic performance of South Korea in terms of GDP growth, fiscal situation, international investment position, monetary situation, credit disbursement, and employment among other economic indicators? What is the performance of South Korea in terms of healthcare, income distribution and education? What is the performance of South Korea in technology intensive sectors like telecommunications and information technology, patents and RD expenditure trends? What is the legal structure in South Korea and are the laws conducive for investment? What is the performance of South Korea in terms of environmental indicators and impact of environmental policies? Table of Content Overview Catalyst Summary Key Facts and Geographical Location Key facts Geographical location PESTLE Analysis Summary Political analysis Economic analysis Country Analysis Report South Korea In-depth PESTLE Insights 3 Phone: +44 20 8123 2220 http://marketpublishers. com Social analysis Technological analysis Legal analysis Environmental analysis Political Landscape Summary Evolution Structure and policies Performance Outlook Economic Landscape Summary Evolution Structure and policies

Harley Davidson Analysis Essays - Harley-Davidson,

Harley Davidson Analysis HARLEY DAVIDSON MOTOR COMPANY As one Harley puts it, It's one thing to have people buy your products. It's another for them to tattoo your name on their bodies. Harley-Davidson is the only major US maker of motorcycles and the nation's #1 seller of heavyweight motorcycles. Harley-Davidson offers 24 models of touring and custom cycles. Harley has held the largest share of the U.S. heavyweight motorcycle market since 1986. Besides its bikes, Harley-Davidson sells a licensed line of clothing and accessories with the company name. Also, gaining attention are the Harley-Davidson Cafes, located in various cities including New York City and Las Vegas. These successful restaurants provide Harley enthusiasts with great food, souvenir merchandise and a chance to see rare biker memorabilia. This makes Harley one of the most recognizable symbols in America today. Many of Harley-Davidson owners/riders are members of the Harley Owners Group better known as H.O.G., with more than 500,000 members nationwide. Demand for Harley-Davidson motorcycles continues to rise. Other motorcycle manufacturers have tried to compete with Harley-Davidson in the heavyweight V-Twin cruiser segment; none have been able to match Harley-Davidson in terms of customer loyalty and sales. There is a waiting list to get new bikes. The dedication to its existing customers has created a loyalty that is enviable by many other companies. COMPANY HISTORY: William S. Harley and William, Walter and Arthur Davidson began the Harley Davidson Motorcycle Company in a shed in the Davidson backyard in Milwaukee, Wisconsin in 1903. That year, they built three motorcycles. In 1909 the company introduced the V-Twin engine, which is still in use to this day, a more powerful engine and topping a previously unheard of speed of 60 miles an hour. As a demand for the bikes grew, other companies were formed. By 1911, there were 150 companies in the US that built motorcycles. Police departments and the military made heavy use of the bikes. During World War I, HD Bikes were called into service and by the end of the war; the US Military used over 20,000 of them. Major achievements in design ensued, and a Harley Davidson Bike was the first motor vehicle to win a race with an average speed of over 100 miles per hour. In 1926 the teardrop style gas tank that is still used today was introduced. The Great Depression devastated the motorcycle industry. Only Harley Davidson and Indian motorcycles survived the 1930's largely due to use by police departments. Again, World War called over 90,000 motorcycles into action in the 1940's. After the war, the company expanded. The original founders died and new management took over. Indian Motorcycles closed in 1953 and left Harley Davidson the sole US manufacturer of American made motorcycles. The 50's also saw the rise of the American ?motorcycle culture?, with black leather jackets making a statement and signifying a lifestyle. In 1965 the company made its first public offering on the stock market, and in 1969 merged with AMF. At the time the company was producing 14000 cycles per year. The merger bolstered Harley's growth with financial strength of AMF. The company then moved its assembly operation to York, PA, leaving only the engine production and World headquarters in Wisconsin. Also housed in York is the Harley-Davidson Antique Motorcycle Museum. It houses a collection of more than 40 military and police bikes depicting the evolution of the motorcycle and Harley history from 1903 to the present day. The 70's saw a decline in the market. A flood of imports from Japan and quality problems created major problems for the company. In the 80's, 13 members of HD management purchased the company from AMF and brought a return to quality and implemented new management and manufacturing techniques. It accomplished this turnaround by being one of the first US companies to use Just in time inventory policies, statistical processes and employee involvement programs. In 1982, the company convinced the International Trade Commission (ITC) that the glut of imported Japanese bikes were a threat of injury. Additional Tariffs were imposed on the imports for five years. Giving the company a chance to revitalize its place in the market. It did this in just three years by retooling and streamlining its operations. In 1995 the company expanded its international

HealthLite essays

HealthLite essays People have been eating yogurt for at least 4000 years; however, the origin of yogurt is unknown. Today yogurt is part of the dairy food group as illustrated in the food guide pyramid. It is suggested that people have 2-3 servings of dairy products daily. One serving of yogurt represents one serving of the dairy food group. Today the governments Food and Drug Administration regulates the standards for labeling and identification of yogurts. According to the FDA website, the FDA has not modified the yogurt or cultured milk standards since they were finalized in 1996. Since 1996, food processing and food ingredient technology has changed dramatically. Manufacturers, among other things, have developed food processing technology that can extend the shelf life of products. Additionally, manufacturers have developed new food substances that can be safely added to food that grant health benefits beyond those associated with the nutritive value of the food product. The FDA website goes on to say that the FDAs food standards have not changed or evolved at a rate that allows for consumers to realize the economic and public health benefits of such technological change. Yogurt is a healthy food that is an excellent source of calcium. Yogurts contain a significant quantity of live and active cultures. When you walk into the supermarket there is a whole section with a large number of different brands and types available. The yogurt industry also offers low fat and non fat yogurt. Even though there are so many different types of yogurt they are all made of basically the same ingredients which are milk and starter cultures. There is more to the yogurt industry than dairy farms and packaging the product. Depending on how the product is created it may only have a shelf life of a few days. The key is to get shelf space at the supermarket or other retailer and make sure that there is a steady supply of fres...

Rootkits Research Paper Example | Topics and Well Written Essays - 500 words

Rootkits - Research Paper Example The most powerful aspect about this type of intrusion was that it had the ability to make the attack invisible to the users of the computer. Koch (2007) explained that rootkits are used in combination with Trojan horses. The infected system can be used for malicious usages without the knowledge of the user, for example conducting spam attacks, botnet attacks or changing the settings of a system according to the desire of the hacker. George (2006) stated that rootkits can even cause replacement, changing of executable programs in the systems or the kernel based files to jeopardize the entire functioning of the system. Rootkit attacks are known to cause hefty losses for organizations since they are difficult to be traced by a user. CCH Group (2009) included figures from a survey that took place in 2006; Computer Crime and Security survey concluded their study and stated that $241,150 is the average loss on an annual basis for organizations in the US. They also stated that 20% of these losses occurred from rootkits intrusions that may have caused leakage of sensitive information, login credentials, banking details etc. Koch (2007) gave an example of rootkits and explained that Sony BMG Music Entertainment had adopted the strategy of rootkits to setup digital rights management software on the system of the user whenever their CD was played to ensure that the music was not being copied or used for piracy purposes. This installation was being done without the knowledge of the user. Rootkits are hard to detect since the intruder’s tracks are cleaned and made invisible after the intrusion. George (2006) pointed out an effective mode of recognizing the presence of rootkits in the system by using an alternate media such as rescue CD-ROM. The involvement of such external medium may be able to detect the rootkits since they may not be executing at the time of running the CD and intentionally trying to hide their existence.

Ethical Vignette Paper 1 Coursework Example | Topics and Well Written Essays - 750 words

Ethical Vignette Paper 1 - Coursework Example However, when a patient is involved in a court proceeding and the court requests for the information regarding the professional services that one received, such information would be disclosed without the consent of the patient or a court order. The disclosure limit would be subjected to a number of laws like the confidentiality, and privacy laws, conduct and ethical duties, but the legal obligations have the duty to warn following the care duty to others like in the case of negligence. The counselors should observe the professional and legal standards that are used in maintaining the privacy of the records, and the obligations of mandatory reporting. These mandatory obligations include reporting the neglect or abuse of children, or the adults that are vulnerable, the duty of protecting or warning the third party that is endangered by the patient, and the role of reporting the impairment or misconduct of a different professional. The disclosure of information occurs only with the required consent or sound ethical or legal justification. In the process of counseling, the clients are informed of the cases where their confidentiality needs to be breached. The confidentiality of a patient is breached when there is a foreseeable and serious harm to the patient or legal requirements. 2.3.4.1. Some exceptional cases may come up providing the counselor some grounds to believe that some harm could happen to the client or some other persons. In this case, the patient will consent to the alterations in the agreement regarding the confidentiality, which should be sought unless there are some grounds to believe that the patient is not able or willing to assume the responsibility of her actions 2.3.4.2. The disclosure of information needs to be constrained to the relevant information that is displayed to relevant persons for relevant reasons that

How has US Immigration Policy been Criticized over Time?

How has US Immigration Policy been Criticized over Time? Directions: How has US immigration policy been criticized over time? Students need to consider public challenges to immigration policy. Write a paragraph using evidence from the sources that compares and contrasts the arguments made in opposition to three historical approaches to immigration policy. Use the Venn diagram to help organize your information Students will examine the actual legislation behind the three actions taken around immigration. Sources Used: Source A: Political cartoon, The Americanese Wall-as Congressman Burnett Would Build It Source B: Excerpt from a speech by Meyer Jacobstein Source C: 1965 Immigration Law Changed Face of America Criticisms Source A Source B Source C List the criticisms of each immigration policy before writing your one page paper Featured Source Source A: Raymond O. Evans, cartoon, The Americanese Wall-as Congressman [John Lawson] Burnett Would Build It, Puck, March 25, 1916 Public domain. Available from the Library of Congress: http://www.loc.gov/pictures/resource/cph.3b00563/. Featured Source Source B: Senator Meyer Jacobstein of New York, congressional speech arguing against immigration restrictions, Congressional Record (excerpt),1924 Perhaps the chief argument expressed or implied by those favoring the Johnson bill [the Immigration Act of 1924] is that the new immigrant is not of a type that can be assimilated or that he will not carry on the best traditions of the founders of our Nation, but, on the contrary, is likely to fill our jails, our almshouses, and other institutions that impose a great tax burden on the Nation. Based on this prejudice and dislike, there has grown up an almost fanatical anti-immigration sentiment. But this charge against the newcomers is denied, and substantial evidence has been brought to prove that they do not furnish a disproportionate share of the inmates of these institutions.   Ã‚   One of the purposes in shifting to the 1890 census is to reduce the number of undesirables and defectives in our institutions. In fact, this aspect of the question must have made a very deep impression on the committee because it crops out on every occasion. The committee has unquestionably been influenced by the conclusions drawn from a study made by Dr. Laughlin. This is not the first time in American history that such an anti-foreign hysteria has swept the country. Reread your American histories. Go back and glance through McMasters History of the United States covering the years from 1820 to 1850. You will find there many pages devoted to the 100 per centers of that time. So strange was the movement against the foreigner in those decades before the Civil War that a national political party, the Know-Nothing Party, sought to ride into power on the crest of this fanatical wave. In those early days, however, the anti-foreign movement, strangely enough, was directed against the very people whom we now seek to prefer-the English, the Irish, and the Germans. The calamity howlers of a century ago prophesied that these foreigners would drag our Nation to destruction. The trouble is that the committee is suffering from a delusion. It is carried away with the belief that there is such a thing as a Nordic race which possesses all the virtues, and in like manner creates the fiction of an inferior group of peoples, for which no name has been invented. Nothing is more un-American. Nothing could be more dangerous, in a land the Constitution of which says that all men are created equal, than to write into our law a theory which puts one race above another, which stamps one group of people as superior and another as inferior. The fact that it is camouflaged in a maze of statistics will not protect this Nation from the evil consequences of such an unscientific, un-American, wicked philosophy. Public domain. Congressional Record, 1924. Featured Source Source C: Jennifer Ludden, transcript of All Things Considered program about immigration policy, 1965 Immigration Law Changed Face of America National Public Radio, May 9, 2006 NOTE: Students should listen to the piece online at http://www.npr.org/templates/story/story.php?storyId=5391395. Transcript: 1965 Immigration Law Changed Face of America May 09, 2006 MICHELE NORRIS, Host: From NPR News, this is ALL THINGS CONSIDERED. Im Michele Norris. ROBERT SIEGEL, Host: And Im Robert Siegel. As Congress considers sweeping changes to immigration law, nearly all the debate has centered on the problem of illegal immigration. Theres been very little talk about the concerns of legal immigrants, the estimated three to four million people who are, as its often said, already standing in line. NORRIS: Today were going to begin a three-part series about the process of immigrating to the U.S. legally. First, were going to step back and look at the history of our immigration law. The current system dates to 1965. It marked a radical break with previous policy and has led to profound demographic changes. As NPRs Jennifer Ludden reports, thats not how the law was seen when it was passed. JENNIFER LUDDEN: This is the kind of rally that was taking place back then. (SOUNDBITE OF CIVIL RIGHTS RALLY) LUDDEN: At the height of the Civil Rights movement, equality, democracy, freedom were the ideas that seized the nation. And against them, the way the United States decided which foreigners could and could not enter the country became an increasing embarrassment. STEPHEN KLINEBERG: I mean, the law was just unbelievable in its clarity of racism. LUDDEN: Stephen Klineberg is a sociologist at Rice University. KLINEBERG: It declared that Northern Europeans are a superior subspecies of the white race. The Nordics were superior to the Alpines, who in turn were superior to the Mediterraneans, and all of them were superior to the Jews and the Asians. LUDDEN: By the 1960s, Greeks, Poles, Portuguese and Italians were complaining that immigration quotas discriminated against them in favor of Western Europeans. The Democratic Party took up their cause, led by the new president. Heres John F. Kennedy speaking to the Italian migration in June 1963. JOHN F. KENNEDY: There are still a good many brothers and sisters of American citizens who are unable to get here, who may have preferences as members of families, but because of the maldistribution of quotas in the European area, we have this situation, which has become nearly intolerable. LUDDEN: After Kennedys assassination, Congress passed and President Lyndon Johnson signed the Immigration and Nationality Services Act. It leveled the immigration playing field, giving a nearly equal shot to newcomers from every corner of the world. The ceremony was held at the foot of the symbolically powerful Statue of Liberty. But if cable TV networks had been there, they probably would not have broken in live. Heres how President Johnson began his speech. LYNDON JOHNSON: This bill that we will sign today is not a revolutionary bill. It does not affect the lives of millions. It will not reshape the structure of our daily lives or really add importantly to either our wealth or our power. LUDDEN: Hearing that now, it is an amazing statement because it proved so wrong. So how could Johnson say that? Sociologist Klineberg says the governments newfound sense of egalitarianism only went so far. The central purpose of the new immigration law was to reunite families. KLINEBERG: So the Congress then said, well, nothings going to change, because were going to give preference to people who are already, who are related to people who are already here. Then it added another provision, if you were a professional of exceptional ability, if you have skills that are in demonstrably short supply, you, too, can come to the head of the line. Congress was saying in its debates, we need to open the door for some more British doctors, some more German engineers. It never occurred to anyone, literally, that there were going to be African doctors, Indian engineers, Chinese computer programmers whod be able, for the first time in the 20th century, to immigrate to America. LUDDEN: In fact, expert after expert had testified before Congress that little would change. Secretary of State Dean Rusk repeatedly stressed the issue wasnt the numbers. No more people were likely to come, it was simply the principle. Listen to this reading of an exchange between Secretary Rusk and a skeptical Senator Sam Irvin, Democrat of North Carolina. Unidentified Man #1: You have in India a lot of people who would like to get into this country, do you not? Unidentified Man #2: We dont have a long waiting list. Man #1: It is because they havent been able to get in. Even with a bleak opportunity to get in, as they have, they have 150 applications for every visa that could be issued. NORRIS: Yes, the present estimate, based upon the best information we can get, is there might be, say, 8,000 immigrants from India in the next five years. In other words, I dont think we have a particular picture of a world situation where everybody is just straining to move to the United States. OTIS GRAHAM: When I first started studying this, I thought, now theyre lying, because they want this thing to pass. LUDDEN: But historian Otis Graham, professor emeritus of the University of California at Santa Barbara, changed his mind. GRAHAM: I changed my mind because Ive found, in the research that Ive been able to do, that so many lobbyists that followed this issue, so many labor union executives that followed this issue, so many church people, so many of those involved said the same thing. So you find ignorance three feet deep. Maybe ignorance is the answer. KAREN NARASAKI: I often wonder whether some of the people knew, but perhaps werent sharing that with other people. Because it would scare them. LUDDEN: Karen Narasaki heads the Asian American Justice Center. She finds the 1965 immigration overhaul all the more extraordinary because theres evidence it was not popular with the public. NARASAKI: It was not what people were marching in the streets over in the 1960s. It was really a group of political elites who, I think, were trying to look into the future of the United States. And again, it was the issue of, are we going to be true to what we say our values are? MARIAN SMITH: Well here you are in the CIS Historical Reference Library, our history office and library. LUDDEN: Marian Smith is the historian for Citizenship and Immigration Services, one of the agencies that replaced the old INS. The files of documents here can be mundane, but the walls are framed with lovely older maps, population charts and demographic bar graphs. SMITH: Apparently we had money back then to actually pay for these kind of color lithographs that would be printed each year. LUDDEN: In 1965, the political elite on Capitol Hill may not have predicted a mass increase in immigration, but Marian Smith pulls out a little agency booklet from the 1966 that certainly did. It explains how each provision in the new law would lead to a rapid increase in applications, a big jump in workload and more and more so as word trickled out to those newly eligible to come. Smith says a lifetime of immigration backlogs had built up among Americas foreign-born minorities. SMITH: And so, they will petition for their family members and they will petition for their family members. And whether were talking about immigrants from Asia, Latin America, Africa, all these portions of the world where there is a demand for immigration. After World War II and with the post colonial status of many of these places, the shifting populations, the ability sometimes for people now to join their family in America, that maybe the only reason wasnt the inability to get a quota visa for the United States. Maybe they had trouble getting out before. LUDDEN: There were other things no one could have predicted, how immigration from Europe dropped off because of lower birth rates and higher standards of living. How Africa imploded and wars and famine there and elsewhere produced waves of refugees. And then the millions of illegal immigrants. But its the system of family-based immigration thats driven this countrys profound demographic transformation. Over time, in a process critics call chain migration, entire families have reestablished themselves in the U.S. Historian Otis Graham thinks the policy has been a terrible mistake. GRAHAM: Family reunification puts the decision as to who comes to America in the hands of foreigners. Those decisions are out of the hands of the Congress. They just set up a formula and its kinship. Frankly, it could be called nepotism. LUDDEN: In fact, President Kennedys original proposal made skills-based migration the priority. But Graham says a broad lobby pushed for the greater emphasis on families. It included churches, ethnic groups whose members had family in the old country and the AFL-CIO. Graham says the union worried about competition from too many highly skilled newcomers. For Karen Narasaki of the Asian American Justice Center, the family focus makes sense. NARASAKI: If you think about families and, you know, if you think about the roles that, say, your parents play when you have children. And how they help you, you know, take care of the newborns and provide support for you or how your brothers and sisters in the Asian community, what often happens is brothers and sisters get together and they buy a home together. They pool their money and they buy a business together. And so it, you know, family is very important to not just the social, emotional wellbeing, but also the economic well being of these communities. (SOUNDBITE OF NATURALIZATION CEREMONY) LUDDEN: At a recent naturalization ceremony, 32 immigrants gather for their oath in the ornate rotunda of Washingtons National Archives. Of them, three are from Western Europe. The rest of those gaining citizenship here are overwhelmingly from Africa, Latin American and Asia. At a basement reception, the new citizens pose for pictures holding tiny American flags and a gift bag that includes a refrigerator magnet of the U.S. Constitution and an ATT prepaid calling card. One older woman is radiant in her Sunday best with a broad-brimmed hat. HANNAH INDOVISI: Im from Nigeria. My name is Hannah Indovisi. And you know the meaning of Indovisi? It means life is first. LUDDEN: And Indovisi was sponsored by her U.S. citizen son, Samuel. SAMUEL INDOVISI: Everybody in the world I dont know if you know this wants to come to the United States of America. All you need to do is go to the embassy, any embassy, and see long, long, long lines of people who want to come here. LUDDEN: In fact, Indovisi has a long line of relatives still in Nigeria whod love to come. Its the same with a brand new citizen munching cookies nearby. AMA BALI: My name is Ama Bali and Im from Sudan. Yes, I have my parents. I have sisters. I have brothers. And Im going to apply for them to come here soon. I hope so. LUDDEN: Are they excited for that?    BALI: Definitely, definitely. I hope they will be here soon. LUDDEN: It may not be soon at all though. The immigration system set up specifically to reunite families is so overwhelmed with applicants, relatives who wait their turn must endure being divided for years. Thats tomorrows story. Used by permission of National Public Radio. http://www.npr.org/templates/story/story.php?storyId=5391395.

Case Study James Dyson

JAMES DYSON CASE Introduction You know the feeling when some everyday product lets you down. You wish someone could solve the problem. James Dyson does that. He is a man who likes to make things work better. With his research team he has developed products that have achieved sales of over $10 billion worldwide. In 1978, while vacuuming his home, James Dyson realized his bag vacuum cleaner was constantly losing suction power. He noticed how dust quickly clogged the pores of the bag and blocked the airflow, so that suction dropped rapidly. He set to work to solve this problem. Five years and 5,127 prototypes later, the world's first cyclonic bagless vacuum cleaner arrived. James Dyson offered his invention to major manufacturers. One by one they turned him down, apparently not interested in new technology. They seemed determined to continue selling bags, worth $500 million every year. Later, Hoover's vice president for Europe, Mike Rutter, said on U. K. national TV, â€Å"I do regret that Hoover as a company did not take the product technology off Dyson; it would have lain on the shelf and not been used. â€Å" Thinking about the issue of core competency and strategic capability, what is the secret of James Dyson’s competitive advantages? Early inventions The Sea Truck, Dyson's first product, was launched in 1970 whilst he was at the Royal College of Art. Sales of the Sea Truck amount to $500 million. His next product, the Ballbarrow, was a modified version of a wheelbarrow using a ball to replace the wheel. Dyson remained with the idea of a ball, inventing the Trolleyball, a trolley that launched boats. He then designed the Wheelboat which could travel at speeds of 64 km/h on both land and water. Vacuum cleaners In the late 1970s Dyson had the idea of using cyclonic separation to create a vacuum cleaner that wouldn't lose suction as it picked up dirt. He became frustrated with his Hoover Junior’s diminishing performance: dust kept clogging the bag and so it lost suction. The idea of the cyclones came from the spray-finishing room's air filter in his Ballbarrow factory. While partly supported by his art teacher wife's salary, and after five years and 5,127 prototypes, Dyson launched the ‘G-Force' cleaner in 1983, the world's first bagless vacuum cleaner. Unfortunately, no manufacturer or related distributor would launch his product in the UK as it would disturb the valuable cleaner-bag market, so Dyson launched it in Japan through catalogue sales Strong brand A key task for an entrepreneur like James Dyson is to give innovation the right look, literally and metaphorically. Brand image comprises the product, its attributes and its brand personality. Customer perception of a product and its attributes are inextricable from its perceived superiority that derives from a range of factors including technical excellence and value for money. Has he been able to appropriate the rewards of the value he has added? In an attempt to maintain their competitive advantage, Dyson and his colleagues at Malmesbury have continued to develop new innovations. Determined to create vacuum cleaners with even higher suction, they have developed an entirely new cyclone system. Dyson has developed the robot cleaner that not only makes cleaning easier but guides itself even more logically than a human being would. Then, in November 2000, he launched the world's first two-drummed washing machine, the Contrarotator. Dyson's engineers constantly re-examine products of all types, including the washing machine. They found that in the traditional automatic washing machine the fabric is not flexed all that much and that washing by hand gave better results than the single drum machine. So, Dyson developed a machine that would ‘even improve on hand washing'. Reputedly, it took four years, a million man hours and ? 25 million to develop the machine, which comes with a built-in jack and trolley and a coin trap to capture buttons and loose change.

Ambitious leader

Not everyone Is capable of being an ambitious leader. Ambition Is an Intense desire for achievement or distinction. Some individuals are born with an inner motive that pushes them to find solutions. An ambitious leader is someone who is confident, open-minded, and has self-control. Confidence is an essential aspect when it comes to being an ambitious leader.You can teach an ambitious leader to be a mentor, problem solver, and a better communicator, yet without believing in themselves that leadership is nothing more Han Just a title. Ambitious leaders believe in themselves and the decisions they make which tend to lead to success. Many ambitious leaders are certain that they need to make confident decisions, follow them through and admit when they have made a mistake. The ability to keep an open mind Is an essential quality of ambitious leaders.When a leader Is open-minded they tend to be humble or flexible. An ambitious leader will have a habit of keeping an open mind as a way of all owing new and useful ideas to arise in whatever it is they are doing. Taking in new options being noninsured in that person's decision-making process is what makes an ambitious leader successful. Self-control is a significant aspect ambitious leaders have. Self-control involves managing one's emotions and urges in order to control inappropriate reactions and create energy in a positive way.Ambitious leaders stay calm and perceptive under high stress or during a crisis to ensure that everything runs smoothly. Self-control additionally requires mind-control. One thing ambitious leaders are certain of Is that they need to control their mind or It will end up controlling them, which leads to negative effects on one's leadership. An ambitious leader who demonstrates great self-control possesses a charisma that can encourage passionate devotion from his or her followers.Not everyone is capable of being an ambitious leader. Ambition is an intense The ability to keep an open mind is an esse ntial quality of ambitious leaders. When a leader is open-minded they tend to be humble or flexible. An ambitious additionally requires mind-control. One thing ambitious leaders are certain of is that they need to control their mind or it will end up controlling them, which leads to negative effects on one's leadership. An ambitious leader who demonstrates great.

The Nasw Code Of Ethics - 1112 Words

The NASW Code Of Ethics The National Association Of Social Work has a long history in the United States. A code of ethics was developed by a delegate of social workers for social workers to live by. The delegate has revised the code many times since its development in 1960. The NASW Delegate Assembly first agreed on the Code of Ethics on October 30, 1960. The document embodied the duties of the social work profession and the responsibilities of each social worker. American values have changed many times. As a democratic nation, we advocate for humanitarian ideals and the equal treatment of our citizens. â€Å"Social work is based on humanitarian, democratic ideals.† According to the original 1960 code of ethics, â€Å"professional social workers are dedicated to the service for the welfare of mankind; to the disciplined use of a recognized body of knowledge about human beings and their interactions, and to the marshaling of community resources to promote well-being without d iscrimination.† This is a long quote but, I believe it perfectly encompasses what it means to live in a fair and democratic nation. Although America still had many civil rights issues at the time, a system such as this could not develop in a communist or dictatorship nation. There comes great responsibility in being a social worker. We work very closely with the community and because of this we must be vigilant in analyzing how we treat others and ways we could improve service. Things like cultural competencyShow MoreRelatedThe Nasw Code Of Ethics1266 Words   |  6 PagesAfter reviewing the NASW Code of Ethics, I am confident that my personal values will conform well to the social work profession. There are a few personal values of mine that may conflict to the social work profession; however, I will most certainly use my professional judgement to ensure that I will not break the NASW Code of Ethics. Overall, I found that many of my personal values were mentioned in the NA SW Code of Ethics. There are several personal values of mine that conform well to the socialRead MoreThe Nasw Code Of Ethics Essay1730 Words   |  7 PagesMoreover, this case should be analyzed based on the information provided by the NASW Code of Ethics. The ethical principle included in the NASW Code of Ethics (2008) states that â€Å"social worker’s primary goal is to help people in need and to address social problems†¦Social workers seek to resolve conflicts between clients’ interests and the broader society’s interests in a socially responsible manner† (p.5). Suzanne’s social worker would only have to seek for Suzanne’s well-being because if SuzanneRead MoreCase And The Nasw Code Of Ethics1130 Words   |  5 Pagessocial workers encounter actual or potential conflicts between their social, sexual, religious or business relationships† (Reamer, 2003) exhibited by the worker in this case. Justify your answer with specific evidence from the case AND the NASW Code of Ethics. In the case about Bea Rosen, the most significant boundary issue exhibited by the worker would be that the worker expressed having a difficult time coping with Bea’s husband, Barry’s death. The worker stated, â€Å"I would have gone to the funeralRead MoreIntroduction. According To The Nasw Code Of Ethics For1228 Words   |  5 PagesIntroduction According to the NASW Code of Ethics for licensed Social Workers, Social Work is clarified as the attention to environmental forces, which creates, contributes, and addresses problems in living, among individuals, families, groups, organizations, and communities, with a goal of reducing discrimination, oppression, poverty, and other forms of social injustice (NASW, 2008). It is discomforting to think of a world alleviated from the security upheld by the profession of Social Work, withRead MoreNasw Code Of Ethics Reaction Paper1440 Words   |  6 PagesNASW Code of Ethics Reaction Paper As a generalist social worker one must engage, assess, plan, implement, evaluate, terminate, and follow up when working with individual or family case work (Kirst-Ashman Hull, 2015). According to Kirst-Ashman Hull (2015) the social worker must build a rapport during the engagement phase in order to have a commitment and advocate for the client’s right to self-determination (National Association of Social Workers, 2008). I feel that as social workersRead MoreNasw Code Of Ethics Reaction Paper. Migrated From Mexico1109 Words   |  5 PagesNASW Code of Ethics Reaction Paper Migrated from Mexico to the United States in 1976, the Sanchez family currently resides in a Latino community in South Florida. The large extended family consists of ten: Hector, Celia, Junior, Emilia, Vicki, Gloria, Alejandro, Carmen, Roberto, and Joey. Living under one roof, this family affronts many social issues and is in great need of a social worker to anatomize and find resources to assist. 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Organizations such as the National Association for Social Workers (NASW), and the National Organization for Human Services (NOHS) have ethical codes in place for individuals working within the Human Services field. The American Psychological Association (APA) have ethical principles for psychologists. Furthermore, journalist’s and corporations have ethical codes they mustRead MoreEthics And Code Of Ethics1359 Words   |  6 Pagesethical codes in which it is useful to become aware of these differences for your future employment in working with a variety of professionals. Future coworkers may have different views and opinions however, a code of ethics will individualize these professionals and set standards. By making yourself aware of the differences, communication can become easier between employees of various backgrounds. Two particular organizations to compare may include the American Counseling Association Code of EthicsRead MoreValues and Ethics in Social Work, Cultural Competency Essay1076 Words   |  5 PagesIn the National Association for Social Workers (NASW) Code of Ethics, there are many standards a social worker should uphold in order to promote a healthy and helpful relationship with the client. One such aptitude is Cultural Competence and Social Diversity, which is in section 1.05 of the NASW code of ethics (National Association of Social Workers, 2008). There are three sections associated with this competency â€Å"Social workers should understand culture and its function in human behavior and society